Constant Contact
You know how much a well-executed event can benefit your business, but it starts with getting people in the door. By following email marketing best practices as part of your promotion strategy, you can pack the house. And, once your event is over, you can use email to follow up with attendees to get the lowdown on what worked and what didn’t. Here’s how you can use email to help ensure that your events are successful every time. What is email marketing for events? Event email marketing is a process of sending multiple marketing emails with the singular goal of promoting an event. And while you may wonder if email is the best way to promote an event, know that even with multiple digital marketing resources, email marketing is still the most effective platform for getting the word out to those who are already interested in your business. After all
If you run an ecommerce site, you need to be sending abandoned cart email — whether you know it or not. An “abandoned cart” is when shoppers add your products to their online shopping cart, leaving your site before purchasing. Why did they leave? It could be because they were browsing, faced technical difficulties, or saw fees or shipping costs they weren’t prepared for. Regardless of their reasoning, it leaves you with one question: how can you inspire these “window-shoppers” to become buyers? One effective way to do this is to send an abandoned cart email. This transactional email aims to re-engage those who added items to their cart but didn’t make it to checkout. Delivering these messages can help you recover lost sales and turn would-be consumers into loyal advocates of your brand. So how do you create an abandoned shopping cart email that grabs recipients’ attention and motivates
When it comes to email design, it’s easy to get carried away. You want your message to stand out in the inbox and grab your audience’s attention, but there’s also the risk that you could be going overboard with the emails you create. Consider these two email examples — which would you prefer to see in your inbox? As you can see, sometimes a more subtle design will be the best choice for getting your message in front of your target audience. And, when you use an email marketing service, you have access to professional email templates that handle the majority of the design work for you. Should color and design be used in emails? When it comes to email marketing, email design, colors, and fonts direct readers to the most important part of your message and guide them towards the action you want them to take. And, when an email
Hashtags are everywhere, and I do mean everywhere! You can now find them on every major social network (excluding LinkedIn), and more than likely, your customers or clients are already using them in some way or another. There really are many ways that you can use hashtags for your business’s social media marketing, but in the interest of time, I’m going to focus solely on how to create and use a hashtag for your next event. Why should I use a hashtag for my event? As a small business owner or nonprofit professional, you are putting on all kinds of events to show your expertise, acquire new clients, or build out your network of supporters for your cause. It’s time to use hashtags to increase awareness and the visibility of your events. By including a hashtag in your promotions, commentary, and post-event thank yous, you’re not only pulling a conversation
There’s no denying the power of the holidays for bringing out the spirit of giving, but the fall months can be just as valuable. If you’re struggling to come up with fall fundraiser ideas, consider the range of special events that mark this festive time of year: back to school, Oktoberfest, and Halloween, to name just a few. As you seek new ways to boost donations, keep digital and in-person opportunities in mind. Both hold the power to attract new donors while also improving engagement among long-time supporters. To help, we’ve highlighted a few of the most compelling fall fundraiser ideas that will get donation levels up long before the holiday season arrives. 1. Back-to-school dance party If your organization caters to families with school-age children, why not celebrate the start of a new school year? As kids head back to school, they will be excited for new beginnings —
It is hard to believe, but fall is just around the corner. Kids are heading back to school, and business owners are gearing up for the season. Restaurants are creating autumn-inspired menus. The latest fall fashions and decorations are filling up window displays, website pages, and social media ads. Local businesses are thinking up exciting offers, and ecommerce stores are getting makeovers. Holidays are an excellent opportunity for business owners to maximize business and, at the same time, strengthen customer relationships with their fall newsletter. That’s why we’re sharing our best fall email ideas, plus some fall email subject lines to get you started! Make fall work for you You might consider the fall to be ‘downtime’ before the holiday season rush but making the extra effort to send the right email to the right person at the right time can turn it into a very successful time for your
Just as fall is my favorite season, October is my favorite month. I love October. Not just because I get to over-decorate the house, play dress-up as an adult, and buy way too much candy without judgment. Nor do I love it because of National Pumpkin Spice Day (Oct. 1st) or National Cinnamon Roll Day (Oct. 4th) — although those are both good reasons to love October. I love it because the first snows fall and then melt away, because of Indian Summer days and cold nights with breezes that nip at your nose, and because everyone is getting ready to hunker down for winter. I love October because here in the Northern Hemisphere, it is nature’s last hurrah before winter sets in. So, when you start working on your marketing for October, think about how this time of year makes you feel and how you can help your readers
The email marketing stats are in, and they all say the same thing: email marketing is well worth your time and energy. In fact, the average email has a return on investment of thirty-six dollars for every dollar spent. But not just any email is going to get you the results you need. Using professionally-designed email templates can help you create the perfect email template that gives you the power to bolster open and click-through rates while defining your brand. What is an email template? An email template is an editable template you can use to create a professional-looking email with ease. The perfect email template is styled to match your brand’s tone and vision. It might feature your colors or logo or have a specific language unique to your brand. The goal of an email template is to expedite the emailing process. Without a template, every time you wanted to send out an
Text messages are a part of everyday life. We use them throughout our day, every day, to communicate with one another while we’re apart. And while we all use text messages in our private lives, most of us also receive SMS marketing messages from companies and organizations that we do business with. But, what is SMS marketing and are you using it as part of your small business marketing plan? With 91% of consumers interested in signing up for texts and open rates as high as 98%, you should be. What is SMS marketing? SMS stands for “short message service,” and as a business, SMS marketing is the act of sending a text message to customers or clients who’ve opted in to receive timely communications from your business or nonprofit. Basically, SMS is a great way to send and receive things like limited-time offers, sign-up confirmations, event announcements, appointment reminders
Relationships are a big deal. Family members, friends, coworkers — no matter their relation to you, the people you interact with impact your life in some capacity. This didn’t just happen overnight, though. Chances are you had to put in the time and effort to build the relationships. Of course, personal relationships aren’t the only kind of relationships that exist. Business owners also find themselves in relationships with select groups of people, and they too must put in the work to build and develop connections, especially with their customers. That being said, what is a good customer relationship, and what does it take to create one? Learning how to build customer relationships doesn’t quite come as easily as building a new friendship might. Whether you’re using tailored communication or multi-channel marketing, you’ll have to develop careful strategies to effectively appeal to your customers. But the end result is worth it.