Top Deliverability’s Blog
Constant Contact: Everything to Know About Writing an Abandoned Cart Email
- September 14, 2022
- Posted by: Top Deliverability
- Category: Constant Contact ESPs Industry News
Constant Contact just shared a engaging story:
If you run an ecommerce site, you need to be sending abandoned cart email — whether you know it or not. An “abandoned cart” is when shoppers add your products to their online shopping cart, leaving your site before purchasing. Why did they leave? It could be because they were browsing, faced technical difficulties, or saw fees or shipping costs they weren’t prepared for. Regardless of their reasoning, it leaves you with one question: how can you inspire these “window-shoppers” to become buyers? One effective way to do this is to send an abandoned cart email. This transactional email aims to re-engage those who added items to their cart but didn’t make it to checkout. Delivering these messages can help you recover lost sales and turn would-be consumers into loyal advocates of your brand. So how do you create an abandoned shopping cart email that grabs recipients’ attention and motivates
Continued here: Everything to Know About Writing an Abandoned Cart Email
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