red sift

There are enough BIMI questions floating out there nowadays, that I thought it’d be good timing to put together a BIMI mini-FAQ. If you did not already know, BIMI (Brand Indicators for Message Identification) is a way to attach a logo to your email sending domain and with recent Gmail developments (not to mention, Apple support), it’s poised to become rather a big thing. And assuming you did know what BIMI was, let’s jump right into the FAQ:What’s that new blue checkmark thing at Gmail? How do I get that?Gmail recently announced that for senders who implement BIMI, they’ll show a little blue checkmark next to the sender’s email address, showing that the sender has been validated. You’ll get that by implementing BIMI (with a VMC). Read more about that here.What’s a VMC again and where do I get one of those?VMC means “Verified Mark Certificate” and it’s a certification you

Timely. Here is “Everything you need to know about BIMI and validated mark certificates, how they increase brand trust, and which companies have adopted them,” courtesy of World Trademark Review. This analysis, authored by Jeremy Speres, partner at Spoor & Fisher, provides great detail into BIMI/VMC state and status and what senders need to know to be able to move forward with their own BIMI plans. I learned a lot from reading this and I think you will, too![ H/T: Brian Westnedge from Red Sift ]