Campaign Monitor: Your First Referral Marketing Campaign: Everything You Need to Know

Campaign Monitor just issued a new interesting blog:

Those new to the field of marketing might not be familiar with the process, but referral marketing is an excellent tactic for growing business. Let’s take a look at what referral marketing is, why it’s effective, and how to get your first referral marketing campaign off the ground. Congratulations! It’s time to start on the journey towards your first referral marketing campaign. This is an exciting time for any business because growth and development are just around the corner.  How does referral marketing work? Referral marketing is an incredibly effective way to bring in new business to your company. It is so effective because, after the initial setup, the vast majority of the marketing efforts are conducted by your own customers and those taking part in the referral program. Participants in a referral program, often called referrers, recommend your business by making referrals in exchange for some sort of incentive.…

Read more: Your First Referral Marketing Campaign: Everything You Need to Know