Top Deliverability’s Blog
Mapp: The Digital Public Library helps create unique experiences for 5.5 million users
- August 31, 2021
- Posted by: Top Deliverability
- Category: ESPs Industry News Mapp
Mapp just published a interesting post:
London, 31 August 2021 – Mapp, the international provider of insight-led customer experiences, and Combine Digital were chosen as partners to help The Digital Public Library. While Combine Digital collects anonymous visitor data from the association’s websites, Mapp enriches it with user analytics. It was vital that the data being collected from their website and app was transformed into actionable insights to allow them to push their online strategy, as well as improve the user experience. It was essential for The Digital Public Library to find a technology partner that would help them: Better understand the many different user needs Improve the user experience of their web sites Increase the availability of resources across all Danish public libraries Provide relevant information to the right person, at the right time Another key requirement of The Digital Public Library for the solution was that all collected data was accurate and valid. This…
Read more from the original source: The Digital Public Library helps create unique experiences for 5.5 million users
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