Content Marleting
Public relations is the practice of creating mutually-beneficial relationships by providing relevant and timely information to an audience that already exists. Content marketing, meanwhile, is all about creating content that attracts and retains new audience members. While these concepts may seem like opposite ends of the communication spectrum, combining content marketing and PR offers a new approach to lead generation for your organization. Current Challenges in Lead Generation Customer acquisition costs (CAC) are on the rise. About 60% of marketers say that their CAC has increased over the past three years, making it more important than ever for companies to both identify potential leads and increase the chances that these leads are quickly converted into paying customers. Content marketing excels at the second part of this equation. As a result, companies are earmarking more of their marketing budgets for content-based campaigns; as noted by the Marketing Insider Group, the most…