Sendingblue: Cold Email vs. Email Marketing: Understanding the Differences

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Email marketing strategy consists of cold email and marketing emails. It’s easy to get confused between these two types of email so let’s clear it up for you. A cold email is sending a message to a stranger with the intent of building a mutually beneficial relationship. Marketing emails (or newsletters) are pre-written commercial messages sent to a group of subscribers who have consented to receive such communications. So yes, both approaches involve sending email but differ in tactics, tools, and use cases. This guide will help you further understand the differences between cold emails and marketing emails, including the best practices for sending both types. Cold email and marketing email: A Look at the Definitions What is a cold email? Cold emailing is when you send an unsolicited email to someone you typically don’t have a prior relationship with.  Like cold calling, door knocking, or sales letters, cold emailing…

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