Sendingblue: What is an Email Marketing API and Why Should You Use One?

Sendingblue just issued another insightful write-up:

Whether you’re building a software application that needs to send out emails, an ecommerce site that sends transactional messages to customers, or an automated performance report, using an email marketing API is absolutely essential. Email remains one of the most effective and direct forms of communication for businesses to interact with customers. Thanks to the help of email marketing service providers like Sendinblue, businesses are able to send bulk email campaigns to large groups of contacts and scale their one-to-one email messages to handle any volume without having to worry about email deliverability issues or setting up their own SMTP server. While online email marketing applications are great for designing and sending emails, sometimes businesses have more complex use cases for email that require the services of an email marketing platform to be directly integrated into a website or application’s functionality. This requires the use of an email marketing API.…

Read the original here: What is an Email Marketing API and Why Should You Use One?