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Sendingblue: The Complete Guide to Ecommerce Email Marketing
Sendingblue just posted a brilliant blogpost:
Your ecommerce email marketing strategy is a key part of your business. It will help you achieve a number of things, including keeping in touch with your loyal customers, updating them on their order information, and generating more sales. Email is still one of the most important marketing channels out there, but it’s doubly important for ecommerce businesses who need to touch base with their customers regularly about shipping information, order confirmations, and other transactional details. It’s the glue that holds your business together, creating an enjoyable customer experience and building trust with your buyers. Once put in place, your email marketing for ecommerce can help you consistently improve and grow your business over time. Related: What is Ecommerce Marketing? What’s Involved in Ecommerce Email Marketing? An ecommerce email strategy is slightly different to a normal email strategy because you not only have the usual promotional emails, you also have…
Read more here: The Complete Guide to Ecommerce Email Marketing
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