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Sendingblue: 11 Ecommerce Metrics You Need to Track (#6 is Crucial)
Sendingblue just published a engaging write-up:
Ecommerce metrics literally show how your business is doing. Selling online without keeping track of your performance is like driving with eyes closed. Ecommerce marketing stops working after a while if you don’t measure and improve it. No business can survive if you don’t follow how you’re doing and compare progress over time. We know it’s hard to decide what online business metrics to monitor, especially if you’re at the beginning of your entrepreneurial journey. That’s why we compiled this short guide to the most important ecommerce metrics to start with. Which Ecommerce Metrics to Track? Revenue and sales, you’d say. That’s right, of course, but those two metrics don’t say much about how your business is actually doing and what its financial health is. You can be selling a lot without making any profit. Or you could be getting thousands of new customers a day at an excruciating price.…
Read more from the original source: 11 Ecommerce Metrics You Need to Track (#6 is Crucial)
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