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The global pandemic has given an unprecedented push to ecommerce and many businesses have been forced to go digital. Maybe you too are new to selling online and asking yourself if you should be doing ecommerce marketing. Between choosing an ecommerce platform, building your ecommerce website, and trying to keep sales coming, it can be hard to take on one more strategic task. But that’s where ecommerce marketing comes in. This guide will introduce you to the concept, along with the best strategies to turn your business into a successful ecommerce. You’ll find answers to: What is ecommerce marketing?What different types of ecommerce marketing are there?What are the best ecommerce marketing strategies to use?How to get started with your ecommerce marketing plan But first, do you run an ecommerce store? What is an example of ecommerce? Ecommerce is a business that sells products through a website. It’s synonymous with an…
Good marketers have one thing common with the Stone Age people—an acute awareness of emotions playing a huge role in the survival of the fittest game. How so? Well, trusting their gut feelings, our hunter-gatherer ancestors were able to put food on their tables. In a similar vein, marketers who dish out emotional holiday marketing campaigns can cut through the clutter and push ahead of their competitors. Which brings us to the question: Why an emotional connection with consumers is necessary. For starters, if you tug at their heartstrings, they cease to be price-sensitive and become 2 times as valuable as highly satisfied customers. Such individuals are also 8.4 times more likely to trust the brand and 7.1 times more likely to follow your recommendations and purchase more. Again, even if some don’t purchase at all, they still play an important role in helping emotion-laden campaigns go viral. With this…
Email marketing doesn’t have to be an expensive activity. In fact, it can be one of the most affordable ways to connect with your audience and generate more sales. There are plenty of cheap email marketing services out there to choose from, it’s just a case of finding the right fit for you. To help you out, we’ve compiled a list of the best and the cheapest options available. Email ProviderFree plan?Cheapest paid plan No. of subscribersSendinblue Yes$25 p/mUnlimitedMailchimpYes$9.99 p/m500Constant ContactNo$20 p/m500ConvertKitYes$29 p/m1000Cake MailFree trial$8 p/m500MailerLiteYes$10 p/m 1000GetResponseNo$15 p/m1000SendGridYes$14.95 p/m7000AweberYes$19 p/m500MoosendYes$8 p/m1500OmnisendYes$16 p/m500SendPulseYes$9.85 p/m2500MailjetYes$9.65 p/mUnlimitedEmail OctopusYes$20 p/m5000BenchmarkYes$11.99 p/m500SenderYes$10 p/m5000RedCappiYes$10 p/m500MailGetYes$29 p/m5000 The best cheap email marketing services to save you money 1. Sendinblue Sendinblue is the email marketing toolkit you need to create powerful campaigns quickly and easily. The selection of features available means you can mix and match them to suit your needs. Choose effective automations, advanced segmentation, and A/B testing…
Email marketing is a powerful strategy. Unlike other marketing activities, it allows you to land directly in the inboxes of your leads and customers and build a direct one-to-one connection with them. The influx of tools and software today allows marketers to get really creative and provide a truly enjoyable experience for customers without things getting too complicated. And it’s worth it – the ROI on a well thought-out email marketing strategy is high. In fact, it reaps a higher ROI than any other marketing method, with a median of 122%. But, to get good results, you have to create a strategy that consistently converts. This means putting a series of email marketing tactics into place throughout the sales funnel so you can tweak, measure, improve, and continue to provide a great experience for subscribers. It’s not enough to write up a couple of emails and send them sporadically throughout…
It’s coming up to that time of year again: start rounding up Christmas newsletter ideas to finish off the year strong! Rather than sending out the same old Christmas email to your subscribers, this year why not get your creative juices flowing with the help of these awesome Christmas newsletter examples. Soon enough winter will be here and once again we’ll be putting up the Christmas decorations and blasting out our favorite festive tunes. But wait, not so fast! Before you start hittin’ that eggnog too hard, you might want to get your email newsletter strategy in order so you can take time to enjoy the festivities. Whether you’re sending a seasonal greeting to your subscribers in order to nurture the relationship or trying to tap into that holiday spending splurge, sending a Christmas newsletter can bring a host of benefits. To get your December emails ready to send out,…
Guest post by Screen Media Group (Sendinblue Expert Partner) Screen Media Group is a full service digital marketing agency based in Miami, Florida. SMG’s main focus is to provide digital marketing solutions (ecommerce, inbound marketing, media buying) using the best tools, but also implementing tried and tested strategies to boost the performance, visibility and credibility of all kinds of businesses. Sendinblue has been an awesome addition to our toolbox in recent months, as it has allowed us to come up with creative and practical workarounds to meet our clients’ needs. Any agency looking for a quick, responsive and intuitive suite for automation, email design and some level of CRM should try using Sendinblue and become a partner, as we did. Data is the most valuable asset a company can have. As a marketing agency, Screen Media Group knows the effect data can have over people, products and a brand’s success…
Each time the end of the year approaches, marketers face that age-old challenge — how can I make this year’s holiday marketing better than the last? To help out, we’ve made this holiday marketing guide. Follow along for everything you need to know to create your holiday marketing campaign, as well as tips for ensuring its success. Online shopping continues to grow rapidly around the world. In the US, ecommerce sales are expected to reach $908.73 billion in 2021. To make the most of this surge as an ecommerce business, you’ll need to ensure you have a solid plan in place for your holiday marketing that harnesses the potential offered by digital channels. But, with so many elements to consider in your holiday marketing, this is no easy task. So we’ve put together all the information you need to create a holiday campaign that delivers results. How to Create a…
Designing memorable newsletters can be draining when you lack inspiration. At the same time, you can’t risk sending dull Cyber Monday emails that don’t stand a chance at getting opened. Come holiday season, your subscribers’ inboxes will be flooded with 100s of emails, each competing for their attention. Your challenge: design a campaign that stands out from the rest. To fuel your creativity, we’ve put together six emails you can use as inspiration to impress your audience. But before you get the goods, here’s a checklist to make sure you set yourself up for the best Cyber Monday campaign possible. A Winning Checklist for Black Friday Cyber Monday Campaigns & Beyond This list is a combination of email deliverability best practices and Cyber Monday hot tips. Make sure to implement them into your holiday email marketing strategy for the best possible results! Activate your list if you haven’t contacted them…
Holiday email marketing offers businesses the opportunity to significantly boost their sales. This article shares some key tips and ideas to get ahead of your competition this holiday season. It’s no secret that the holiday shopping season is huge for both ecommerce and brick-and-mortar stores. For many retailers, 20-30% of their annual sales are generated during the holiday season (according to the National Retail Federation). Email is a popular choice of channel for holiday marketing campaigns thanks to its strong ROI. And with so much riding on a single shopping season, it’s more important than ever to think strategically about how your holiday email campaigns can stand out in the sea of holiday messaging. Thankfully, you’ve got friends on the inside! Here are five tactics that you can incorporate into your holiday email marketing strategy to maximize success. Looking for an email marketing service to better manage your holiday emails?…
Ecommerce content marketing is popular among online brands and your competitors are probably already doing it. It’s a great addition to your ecommerce marketing and helps with new customer acquisition. An ecommerce content marketing strategy is a long-term commitment, but it improves brand image and organic traffic, and will eventually help conversion rates soar. We’ve selected some of the best content marketing examples from ecommerce stores to get you in a creative mood. Many of them offer niche products so you’ll see how ecommerce sites selling any product can use content marketing. And we’ll share tips for building your own content marketing strategy. What is Ecommerce Content Marketing? Ecommerce content marketing is part of digital marketing. Before we get into ecommerce content marketing examples, let’s first talk about how ecommerce companies benefit from it. Effective content attracts traffic to your online store for free. What’s more, it’s qualified traffic, meaning…