Sendingblue: Order Confirmation Emails: Examples and Best Practices for Ecommerce

Sendingblue just shared a new insightful post:

Order confirmation emails are an essential part of any ecommerce email marketing strategy and online shopping experience. Skipping them or doing them sloppily can cost you sales and customers.  Let’s explore what information an order confirmation email should provide and what the best practices are.  What is an Order Confirmation Email? Order confirmation emails are transactional emails sent as soon as an order is placed. They deliver the digital receipt to the customer to verify that the order went through. This means they’re strictly individual, sent in response to each customer’s order.  Confirming an order is a basic customer service step every ecommerce business should take if it wants to be seen as serious and legitimate. If they don’t get a confirmation email, people would wonder if everything went right. And most likely, they’d keep your phone lines busy all the time.  Luckily, it can easily be automated with a…

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