Inside Sendinblue
A company name is more than just a label. It represents an identity, values, and purpose. For that reason, renaming a company takes thoughtful consideration. It requires investment, commitment, determination, and often a leap of faith. So why go through it? Sometimes, it’s a necessary step to evolve and grow as a business. For us, it marks the start of an exciting new phase. In this article, we’ll share our journey from Sendinblue to Brevo — why we did it, what it means, and what’s next. The decision to rename: We outgrew Sendinblue Renaming after a decade of operation is quite rare. There could be any number of reasons why companies rename — a change of ownership, or maybe because the name no longer stands out in a competitive landscape. In our case, it was to express a major business evolution: our product simply outgrew our name. Sendinblue started as
We sat down with Julien Champseix and Arthur Poirier at Sendinblue to discuss all things data security — from following regulations to preventing cyberattacks, and sharing our own approach to data privacy. In the last of our three-part Conversations with the Experts, we take a closer look at Sendinblue’s global data security framework. Meet our data security experts Julien Champseix Julien is Chief Information Security Officer at Sendinblue. Since starting his position one year ago, Julien has overseen Sendinblue’s ISO 27001:2013 certification and continues to reinforce the company’s data security framework. Arthur Poirier Arthur is Sendinblue’s Legal Manager and Data Protection Officer, ensuring GDPR compliance at Sendinblue as well as supporting clients’ conformity. Defining Sendinblue’s approach What is Sendinblue’s overall approach to cybersecurity? Julien: Our cybersecurity framework operates across a few different axes since our platform and applications can be accessed manually via login credentials and programmatically via API keys.
We sat down with Julien Champseix and Arthur Poirier at Sendinblue to discuss all things data security — from following regulations to preventing cyberattacks, and sharing our own approach to global data security. In the second of our three-part Conversations with the Experts, we take a closer look at what data privacy means for small businesses. Meet our data security experts Julien Champseix Julien is Chief Information Security Officer at Sendinblue. Since starting his position one year ago, Julien has overseen Sendinblue’s ISO 27001:2013 certification and continues to reinforce the company’s data security framework. Arthur Poirier Arthur is Sendinblue’s Legal Manager and Data Protection Officer, ensuring GDPR compliance at Sendinblue as well as supporting clients’ conformity. Staying current There’s so much to keep up with in the world of tech and data security. What are ways for small businesses to stay current with best practices? Julien: There are some good
We sat down with Julien Champseix and Arthur Poirier at Sendinblue to discuss all things data security — from following regulations to preventing cyberattacks, and sharing our own approach to global data security. In the first of our three-part Conversations with the Experts, we take a closer look at what data privacy means for consumers. Meet our data security experts Julien Champseix Julien is Chief Information Security Officer at Sendinblue. Since starting his position one year ago, Julien has overseen Sendinblue’s ISO 27001:2013 certification and continues to reinforce the company’s data security framework. Arthur Poirier Arthur is Sendinblue’s Legal Manager and Data Protection Officer, ensuring GDPR compliance at Sendinblue as well as supporting clients’ conformity. Securing data Consumers’ data privacy has never been more of a concern than in today’s world. Let’s start off with a question we often get asked by clients: Where and how does Sendinblue store users’
We’re proud to announce the acquisition of three companies to help us further develop our ecommerce offering: Metrilo, Chatra, and PushOwl. Our goal? To help businesses boost their ecommerce growth through analytics, instant messaging, and push notification tools. Read the Press Release What this means for Sendinblue users More features, more integrations, and an even better experience for our ecommerce customers! With these acquisitions, we’ll be offering new platform possibilities from 2022 onwards such as: Connecting your ecommerce store to get data and analytics on traffic, sales, and website visitor behaviorImproving conversion rates thanks to an improved and automated live chat featureLaunching push notification campaigns on your website Our teams are already working together to create an even more powerful marketing solution for you. A platform tailored for ecommerce businesses The pandemic prompted many small and medium-sized businesses to pivot towards ecommerce strategies. On the consumer side, online shopping increased…