Sendingblue: 8 Newsletter Design Tips to Drive Engagement

Sendingblue just issued a new insightful write-up:

Newsletter design. Is it a walk in the park? Or, is it rocket science? Depends on who you ask… Email newsletters are a staple of any effective digital marketing strategy. They give you direct access to your contacts’ inboxes. They let you create personalized content. Best of all, they are highly cost effective. But once you’ve covered the basics of how to create a newsletter, it’s time to pay attention to newsletter design. Beyond driving conversions, a newsletter is supposed to convey your brand’s image, build credibility in the eyes of your audience, and cultivate a community around your product or service.  Knowing how to design a newsletter will help you do just that!  Now, you may be thinking, “I’m no artist… How am I supposed to know how to design a newsletter?” That’s where we step in.   Newsletter design may seem like a tall task, but using the…

Read the original here: 8 Newsletter Design Tips to Drive Engagement