Sendingblue: 20 Newsletter Signup Examples to Take Inspiration From

Sendingblue just issued another interesting blog:

The newsletter signup form is the first step of an email marketing strategy. It gathers email subscribers you can legally send marketing emails to.  Without it, you have no email addresses to send newsletters to, i.e. no mailing list. That’s why you should create your email signup form before you need to send your first marketing email.  The newsletter signup examples here show best practices in placement, incentives, design, and copy for growing your mailing list. Great Newsletter Signup Examples and Why They Work What’s the purpose of a newsletter subscription form? To attract people to subscribe to our mailing list, right?  The best signup forms attract subscribers by looking good, playing by the rules, and answering the question, “What’s in it for me?” that potential customers have. Let’s look at how different companies do that. Offer an incentive First and foremost, an email newsletter signup should incentivize people to…

Continued here: 20 Newsletter Signup Examples to Take Inspiration From