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If you’re new to email marketing, you’ve probably noticed one thing: There are lots of different terms to get your head around. Email autoresponder is one of them. Chances are you’ve already used autoresponse emails personally. Think setting your ‘Out of office’ email before heading on vacation. In email marketing, an autoresponder works much the same way. But, with different use cases and end goals. Stay tuned as we break down: How an email autoresponder worksWays autoresponders drive email marketing goalsHow to set up a simple autoresponder with Sendinblue What Is an Email Autoresponder? An email autoresponder is a tool that sends an automatic email in response to a pre-defined trigger event. Today, most email marketing services offer some form of autoresponder feature. What differs between services is the level of complexity of this function — but more on that later. For now, just keep in mind: An email autoresponder
Do you really need to add one more automation campaign to your email marketing strategy? If it’s an onboarding email, we say yes! One of the first emails a new user receives from you, it impacts directly customer success, product adoption, and retention. If you’re not sure what an onboarding email is, much less how to craft one, you’re in the right place. Discover onboarding email campaigns, their value, and inspiring examples. What are Onboarding Emails? Modern brands understand the importance of customer experience (CX). CX is the sum of perceptions of the business, built over the customer lifecycle. Delivering excellent CX, then, is about excelling at every touchpoint through the customer journey. That’s where an onboarding email campaign comes in. As the name suggests, its purpose is to facilitate the onboarding process. Onboarding emails get sent straight after a new customer buys a product or — more often —
What is SMS marketing? SMS Marketing is sending promotional campaigns or transactional messages for marketing purposes using text messages (SMS). These messages are mostly meant to communicate time-sensitive offers, updates, and alerts to people who have consented to receive text messages from your business. If this SMS marketing definition sounds too complicated — don’t worry. This article covers all of the above to give you a better idea of how SMS marketing can enhance your digital marketing strategy. It’s no secret that developing relationships with customers takes work. If you want to reach your customers, you can’t wait for them to come to you. You have to be proactive and go where they are. And they’re more often than not on the go, with only their mobile devices in their pockets. So text messages along with email, WhatsApp, and push notifications, give you a direct line of contact. This has
What makes automated emails so important? Their impact — 80% of email automation users had an increase in leads and 77% had a boost in conversions. With stats like these, there’s no doubt your business can benefit from automated emails’ ability to drive sales, increase open rates, and engage customers in real time. But how do automated emails work? This article will help you understand the basics of email automation, its benefits, and how to use automated emails to grow your business. What Are Automated Emails?What Are the Benefits of Email Automation?What Is an Email Automation Workflow?5 Automated Email ExamplesHow to Create an Automated Workflow in SendinblueWhere Can I Learn More about Automated Emails? What Are Automated Emails? Automated emails are campaigns that are automatically sent to specific customers or subscribers on your email list. Automated emails are triggered at specified times, events, or customer actions. Common triggers include: Dates
There are so many email marketing platforms on the market. But which ones offer user-friendly, functional autoresponders? Marketing platforms usually offer built-in CRM systems, lead generation functionality, social media marketing capabilities, and many other features. But once you get to automated emails, also known as autoresponders, you’ll find that most platforms either offer very limited functionality or include them in the most expensive plans. To save you time searching for the right platform, we’ve put together a list of the nine best email autoresponders and how to choose the one that fits your needs. What Are Autoresponders in Email Marketing? Autoresponders in email marketing are software solutions allowing businesses to send automated emails triggered by specific, predefined actions. The most popular autoresponder is the out of office message. But don’t stop there! With autoresponder tools, you can automatically send welcome messages, birthday emails, double opt-in verification emails, and much more.
Christmas is both a great time for business and a chance to connect with customers. Add some cheer to your Christmas email marketing campaigns to warm your customers’ hearts and drive sales this holiday season. There’s no question that Christmas is a huge time for sales. In fact, consumers plan to spend an average of $998 on gifts and other holiday-related items. Christmas is also a time for giving and togetherness. For many who celebrate the holiday, Christmas is full of nostalgia and happy memories. Some of the best Christmas email marketing campaigns tap into these emotions to engage subscribers. This strategy is great for generating customer loyalty — 82% of consumers with a strong emotional bond with a company are likely to buy the same products again and again. To drive sales, boost open rates, and build stronger customer relationships, try getting into the holiday spirit! Here are a
Live chat is one of the most popular ways to engage website visitors, help customers, and boost conversations. Add chat to your website in a few easy steps — here’s how. What is live chat and why do you need it? Chat is now one of the most important tools for growing your business. Use it to improve user experience and provide customer support in real time. In 2022, adding live chat to your website has never been simpler. Get started with chat in just a few clicks — no technical skills needed. What Is Live Chat?Why You Should Add Chat to Your WebsiteHow to Add Live Chat to Your Website What Is Live Chat? Live chat is a digital communication tool that businesses use to interact with customers one-on-one. Anyone can add a live chat widget, or chatbox, to their website. Live chat tools allow you to connect with
Looking for transactional email inspiration? We put together a list of the most important types of transactional emails along with examples to help you leverage this valuable real estate to its fullest extent! Transactional emails are an incredibly important aspect of email marketing. However, they’re often the most underrated and underutilized part of businesses’ email marketing strategies! Many companies treat transactional emails like obligations instead of opportunities. The result is an inconsistent email strategy where promotional emails get all the attention and transactional emails are largely an after-thought. This creates a brand discrepancy within your communications and wastes a valuable opportunity to engage customers. This problem is even more prevalent in small businesses where employees may lack the time or skills needed to create well-designed emails. However, the right email marketing platform makes crafting branded transactional emails super easy. But before that, let’s take a look at the underlying strategies
Labor Day marks the end of summer and the start of a huge sales opportunity. This article breaks down Labor Day emails, subject lines, and strategies to inspire your campaigns during this popular holiday weekend. When it comes to turning your email list into paying customers, staying relevant is a priority. One of the best ways to do that is to keep in touch on important holidays and special occasions, like Labor Day weekend. If your Labor Day email can make your customers’ lives better or easier, you’ll win a place in their minds for a long time to come. Read on to get inspiration for your Labor Day emails and learn how to use this holiday weekend to drive sales for your business. What Is Labor Day?Labor Day Email Examples20 Labor Day Email Subject Lines to Inspire Your CampaignsLabor Day Email Marketing Strategies That Drive Results What Is Labor
Email newsletters help start, grow, and maintain relationships with your customers. And it’s those relationships that keep them coming back for your products or services. But after the fun of summer emails, generating fall newsletter ideas can feel challenging. The good news is, fall is the perfect time to build connections with your audience. As the weather turns, people stay in and spend more time on their devices. This gives you a unique opportunity to catch their attention. This fall, find ways to start the conversation and build strong relationships with your customers. Read on to find out which holidays and special events, marketing tips, and creative content could boost your open rates, clicks, and sales this fall. Fall Holiday Newsletter Ideas Engage your readers this time of year by celebrating their favorite fall holidays. From Labor Day to Thanksgiving, find out how to stand out from your competitors and