SMS & Mobile Marketing
What is SMS marketing? SMS Marketing is sending promotional campaigns or transactional messages for marketing purposes using text messages (SMS). These messages are mostly meant to communicate time-sensitive offers, updates, and alerts to people who have consented to receive text messages from your business. If this SMS marketing definition sounds too complicated — don’t worry. This article covers all of the above to give you a better idea of how SMS marketing can enhance your digital marketing strategy. It’s no secret that developing relationships with customers takes work. If you want to reach your customers, you can’t wait for them to come to you. You have to be proactive and go where they are. And they’re more often than not on the go, with only their mobile devices in their pockets. So text messages along with email, WhatsApp, and push notifications, give you a direct line of contact. This has