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Imagine greeting a person and never hearing back. Not a pleasant experience, right? When customers reach out to your brand, they expect a response, too. This is where WhatsApp business messages can act as greetings to start a conversation. The first step of a successful WhatsApp marketing strategy is to welcome people in. However informal communication on the messaging app may be, basic courtesy will get you a long way. It’s a way to set expectations and get your customer relationships off to a good start. That’s why it’s good to set up a WhatsApp Business greeting message to welcome new subscribers. But where do you start? We strongly recommend that you begin by picking great message templates. This post features the best business greeting message examples that you can adjust for different use cases. Why Use WhatsApp Business Messages to Greet People? Using WhatsApp Business messages for welcoming new
Appointment scheduling apps make meeting with your clients a breeze. But how do you know which app is best for your company? To help you out, we’ve put together a list of the best appointment scheduling apps for small businesses. Have you ever struggled to schedule meetings with clients? Finding time to meet and blocking a slot in your calendar can waste valuable time and resources. Luckily, online appointment scheduling tools can help you plan your meetings efficiently. But how do you decide which appointment scheduling app is best for your business needs? Read on to learn more about the best apps for appointment scheduling. What Are the Benefits of Appointment Scheduling Apps? Appointment scheduling apps cut out repetitive tasks and simplify the booking process. Use them to automate the appointment scheduling process and streamline your client interactions. This way, you can devote more time to running your business! Instead
If you’ve asked yourself, “how do I advertise on WhatsApp Business?”, WhatsApp now allows businesses to send marketing messages to their audience through WhatsApp Business API. Now we’ve compiled some of the best WhatsApp advertising message samples to inspire you to add the channel to your mix. A new channel may feel intimidating or overly complex. Where to start? Let us show you a few WhatsApp advertising messages samples to better understand what’s possible on the platform. The Kinds of Advertising Messages You Can Send on WhatsApp Until September 2021, businesses weren’t allowed to send marketing messages to their contacts using WhatsApp broadcasts. Only transactional messages and customer service conversations were allowed. Now, you can finally use WhatsApp for marketing in addition to email and SMS marketing in your strategy. There are many benefits of using WhatsApp as a marketing tool, but the main one is that it’s a wildly popular
To improve your email marketing strategy and reach your goals, you’ll need to constantly be monitoring campaign performance. But what metrics should you focus on? In this article, we’ll walk you through the most important email marketing KPIsand how to stay on top of your performance. 17 Email Marketing KPIs to Track Email marketing metrics, or key performance indicators (KPIs), offer a quantifiable way to gauge your email campaigns’ effectiveness. Here are 17 metrics every email marketer should understand. 1. Email Delivery Rate The email delivery rate is a metric used to measure how many emails were delivered to the servers of your recipients’ email service providers. How to measure it Delivery rate is the number of delivered emails divided by the number of failed emails and multiplied by 100. But you don’t have to calculate it manually. Typically, an email marketing platform does it for you. How to improve
The average email open rate is 25.85%. You aren’t the only one struggling to get your promotional emails noticed. B2C email marketing is a tough, overcrowded space. Yet email marketing has been a major promotional channel for a lot of B2C brands for years. How do you make it work for your business? Whether you’ve been doing B2C email marketing for some time or you’re about to get started, read on to learn how to bring your campaigns to the next level. What Exactly Is B2C Email Marketing? B2C email marketing is a marketing technique that involves promoting a B2C (business-to-consumer) company’s content and products through email. The ultimate purpose of B2C emails is to encourage customers to buy. However, not all email campaigns should directly drive conversions. You can use B2C email marketing to generate prospects’ interest, increase brand awareness, boost brand reputation, or foster customer loyalty. Oftentimes, brands
If you’re questioning whether you need to automate your marketing or not, the short answer is yes. But before you spend time choosing the right automation platform and designing your workflows, let’s go into a bit more detail as to why you need marketing automation. Marketing automation creates a lot of growth opportunities for businesses. Read on to learn how exactly marketing automation will help your company and why you should implement it at all stages of your funnel. What Does Marketing Automation Mean? Marketing automation is a broad concept. So what exactly are we talking about? Marketing automation refers to the use of software to build sequences of actions based on predefined trigger conditions. Most commonly, the sequences follow if/then logic. Keep in mind that it’s not limited to automation of email marketing campaigns. Marketing automation has a range of other use cases such as: Lead generationLead scoringPaid advertising Customer
WhatsApp for business is a marketing channel with huge potential. However, there are some features and processes making it unique. That includes WhatsApp templates. WhatsApp marketing is built on message templates. WhatsApp broadcasts, greeting messages, and advertising message templates all need to be approved by Meta before being sent to contacts. That’s why it’s smart to have templates approved for the most common messages you plan to be sending regularly. Here are 17 WhatsApp templates you can adapt and use for your business communications. What Is a WhatsApp Template Message? A WhatsApp template message, also known as a highly structured message (HSM), is a pre-built standardized message that you can reuse for your WhatsApp campaigns. Templates can be text-only or include media, like images, videos, documents, and action buttons. You can personalize your templates by adding variables that will adjust based on the user’s demographics, order details, or any other
Order confirmations, account notifications, password reset emails — these are all transactional emails. Often overlooked, transactional email is vital to maintaining customer relationships and driving repeat business. Picture this: you buy a new laptop for $2,000, but receive nothing in your inbox. No order confirmation, no payment receipt — just crickets. Panic sets in. You start to wonder if you’ve been scammed. That’s the last time I’m buying from them, you tell yourself. An unpleasant situation like this ruins the customer experience and highlights the importance of transactional emails. Because even minor errors or delays in your transactional emails can cause a massive loss of trust among your customers, potentially driving them away. Now that you’ve an idea of how essential these email messages are to your ecommerce or SaaS business, let’s go into details. In this guide, you’ll learn about: What Is a Transactional Email?Transactional Emails vs Marketing Emails:
Email marketing is the most cost-effective digital marketing channel, but only if you know how to use it! These email marketing best practices will help you create engaging content, optimize for conversions, and build out a rock-solid strategy. Following these best practices will help your business make the most of this powerful marketing channel. Whether you’re a small business just starting out with email marketing or a seasoned ecommerce pro, this list is full of helpful tips and fresh ideas to take your email marketing strategy to the next level. 24 Email Marketing Best Practices Know your target audienceCreate a signup formSegment your email listDesign a landing pageKeep your email list cleanForget about no-reply addresses Stop buying email listsKnow how often to send emailsSend personalized emailsSet up automationsTrack performance metricsLink to social mediaPrepare for holiday email marketingCraft engaging email copy for your brandOptimize your subject linesPerfect your call to actionUse consistent
You’ve decided to do WhatsApp marketing. Good choice. But once you dive in, the process appears to be more complicated than it sounded at first. Why do you need a WhatsApp partner now? Can’t you just start sending WhatsApp messages to your subscribers? Not quite. You can’t set up promotional campaigns directly from the WhatsApp Platform, you need to use the interface of a WhatsApp BSP. Let’s figure out a partner’s role in the relationship between you and WhatsApp Business. What Is a WhatsApp Business API Partner? Until recently, WhatsApp didn’t let marketers send broadcasts or mass advertising messages to WhatsApp users. Brands could only use the channel for customer support conversations. It didn’t stop some apps from offering WhatsApp marketing services without approval or support from Meta though. Then earlier this year, WhatsApp finally announced the official launch of WhatsApp Campaigns and expanded their marketing capabilities for business. Now