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Chatbots save time for your digital marketing, sales, and customer support teams. They also help build more meaningful customer experiences. So, how can your business make use of chat in your communications strategy? To give you some ideas on where to use chatbots and how to drive tangible business outcomes, we’ve collected the 17 best chatbot examples. Take a look! How to Use These Chatbot Examples in Your Conversational Strategy Chatbots are everywhere. WhatsApp bots, virtual assistants, SMS bots, Facebook Messenger chatbots — they help book appointments, choose the right pair of shoes, inform users of your opening hours, and much more. Wherever prospects and customers need instant assistance, chatbots come in handy. But let’s get more specific. Here are the most common use cases of chatbots: Marketing: creating awareness, sharing promo codes, engaging new audiences with interactive content, and generating leads Sales: helping prospects choose the right products, qualifying
Instagram Direct Messaging API opens up Instagram for business use. It lets you connect your business Instagram account to a CRM or another marketing tool and manage conversations more efficiently. In this post, we’ll guide you through how to set up Instagram Direct Messaging API. By the end, you’ll be able to connect Instagram messaging to your business tools and create a centralized system for managing customer communications. What Is the Instagram DM API? Instagram Direct Messaging API is a collection of Graph API endpoints that lets you connect your professional Instagram account to a third-party app, e.g. a CRM system or a marketing automation platform, to receive and send Instagram messages from its interface. Basically, it helps you streamline customer communication workflows through your preferred application. If you use Messenger API for Instagram, you don’t have to switch between the Instagram interface and your live chat software to handle
Facebook Messenger drives a lot of opportunities for business. With this single channel, you can lead customers through the entire buyer journey and deliver exceptional ecommerce experiences. Wondering how it works? We’ve prepared the ultimate guide to using Facebook Messenger and included some powerful real-life examples. Let’s take a look! Is There a Business Version of Facebook Messenger? Facebook Messenger for Business is more than a regular messaging app. It’s a powerful business tool with marketing, sales, and customer support capabilities. All these features can be unlocked with free and paid Messenger tools for business. There’s no dedicated business version of Facebook Messenger, but there’s a collection of tools helping businesses interact with their audiences like sponsored messages, chatbots, Facebook Pay, and polls. Messenger’s capabilities for business started with paid mass campaigns and customer service. Now, it’s a comprehensive business solution that you can use not only to attract audiences
If you’ve decided to do WhatsApp marketing, it’s important to know how WhatsApp API pricing works for budgeting and planning. As you know, WhatsApp Campaigns, the marketing functionality for businesses that want to grow using the messaging app, is available through the WhatsApp Business API. You need to sign up for a WhatsApp partner or Business Solution Provider (BSP) to access it. Different providers charge differently, but generally you pay to play. Sometimes the price is tied to using the rest of the BSP’s platform such as CRM. So let’s explore the WhatsApp Business API Pricing and the various pricing plans you can expect. Does WhatsApp Cost Money? Of course your most pressing question is, will WhatsApp charge you money? First, there are two WhatsApp for business options. One is the free app and the other is the API. The superior features and scalability are the main difference between the
Delivering regular email newsletters that attract opens and clicks, build your brand personality, and develop relationships with your customers? It’s a lot to ask. Luckily there’s a deceptively simple tool to help make your email marketing more effective. Emojis. Copywriter and tone of voice expert Katherine Wildman says emojis are “a quick way to engage prospects and make your brand seem friendly.” But not only will they elevate your brand’s tone of voice, they will get more eyes on your newsletter content. “I recently started using emojis in my email marketing subject lines and open rates doubled,” says Pam Perry, PR and brand strategist. If you’re new to email marketing, head over to our email marketing guide to get you started. Or, read on for the lowdown on email emoji best practices to score more opens and clicks. Emojis in email best practice: Dos Before you add emojis to your
Add some spark to your summer email marketing campaigns with these eye-catching email subject lines. Temperatures are rising and days are getting longer, which means summer is in full swing. We’ve put together a list of the hottest summer email subject lines to help you boost open rates, drive sales, and spark conversations during these sizzling months. General Summer Email Subject Lines Summer Sales Email Subject Lines School’s Out Summer Email Subject Lines Summer Holiday Email Subject Lines End of Summer Email Subject Lines Summer Emoji Email Subject lines General Summer Email Subject Lines No matter your business goals, these general summer email subject lines are sure to get your subscribers excited about fun in the sun. Summer’s finally hereSay hello to summerSummer has arrivedHere comes the sunSummer never looked so goodDive into summerSummer is now servedYour summer escapeSoak up the sunMeet your new summer lovesAre you ready for summer
Take your Back to School marketing campaigns to the next level with email subject lines that are guaranteed to increase open rates and drive sales. As summer ends, Back to School season moves into full swing. This is an exciting time for students, families, and teachers alike — not to mention one of the most important retail periods of the year. Back to School marketing is a huge sales driver, so get ready to take notes. We’ve curated a list of top-notch subject lines to help you run your email campaigns and get the most out of this Back to School season. General Back to School Subject Lines Back to School Email Subject Lines for Sales and Promotions Back to School Email Subject Lines for Supplies and Tech Back to School Email Subject Lines for Fashion Back to School Email Subject Lines for College Students Back to School Email
Summer’s winding down, which means school is back in session! This guide will help you ace your Back to School marketing strategy, attract shoppers, and boost sales — all before the new year begins. Strap on your backpack because Back to School season is one of the most important times of the year for marketing campaigns. As schools prepare to reopen their doors to students, parents go on the hunt for new supplies and Back to School bargains. This article will cover everything you need to know about Back to School marketing, including ideas, tips, and catchy phrases to inspire your campaigns this season. Back to School Marketing 101 How Do You Market Back to School Products?Ideas to Ace Your Back to School Marketing Campaigns20 Back to School Marketing Phrases to Kickstart Your Campaigns Back to School Marketing 101 Back to School shopping is the second most important retail period
Email automation software helps you send targeted email campaigns to your subscriber list without having to spend hours personalizing and tracking each email. Read on to find out which email marketing automation tool best fits your business needs. All email marketing automation software work in the same way, by sending emails based on triggers — pre-defined steps your leads will take in their customer journey. Unlike regular marketing emails that are sent to a contact list on a fixed schedule or at intervals (like in a drip campaign), automated emails are sent when customer behavior matches the conditions defined in an automated workflow. What to Look For in Email Marketing Automation Software Pricing for email marketing automation platforms generally fall into two categories: Pricing that limits the number of contacts (aka subscribers)Pricing that limits the number of email sends Some email automation tools are more expensive when you have a
Automated emails are a cost-effective way to keep your subscribers engaged, boost conversion rates, and improve your customer experience. Read on to explore the best email automation examples for marketing automation. Creating a high-converting automated email workflow isn’t a mysterious process. If you have the right email marketing automation software, a list of opt-in email subscribers,, and clear goals in mind — then you’re nearly at the finish line. To help you go the distance, we’ve compiled a collection of email automation examples that are now considered standard practice among marketing teams. With these time-tested automated email examples, you can expect to see an increase in the number of email subscribers that sign up and interact with your promotional emails. If you’d like a quick primer on setting up automated emails for your business, check out our guide to email automation before you jump in. 1. Welcome Emails Lay the