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Sendingblue: 12 Tips for Standout B2C Email Marketing
- October 2, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Sendinblue
Sendingblue just published a brilliant article:
The average email open rate is 25.85%. You aren’t the only one struggling to get your promotional emails noticed. B2C email marketing is a tough, overcrowded space. Yet email marketing has been a major promotional channel for a lot of B2C brands for years. How do you make it work for your business? Whether you’ve been doing B2C email marketing for some time or you’re about to get started, read on to learn how to bring your campaigns to the next level. What Exactly Is B2C Email Marketing? B2C email marketing is a marketing technique that involves promoting a B2C (business-to-consumer) company’s content and products through email. The ultimate purpose of B2C emails is to encourage customers to buy. However, not all email campaigns should directly drive conversions. You can use B2C email marketing to generate prospects’ interest, increase brand awareness, boost brand reputation, or foster customer loyalty. Oftentimes, brands
Read more from the original source: 12 Tips for Standout B2C Email Marketing
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