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Sendingblue: Top 17 Email Marketing Metrics & How to Improve Them
- October 3, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Sendinblue
Sendingblue just issued a insightful blogpost:
To improve your email marketing strategy and reach your goals, you’ll need to constantly be monitoring campaign performance. But what metrics should you focus on? In this article, we’ll walk you through the most important email marketing KPIsand how to stay on top of your performance. 17 Email Marketing KPIs to Track Email marketing metrics, or key performance indicators (KPIs), offer a quantifiable way to gauge your email campaigns’ effectiveness. Here are 17 metrics every email marketer should understand. 1. Email Delivery Rate The email delivery rate is a metric used to measure how many emails were delivered to the servers of your recipients’ email service providers. How to measure it Delivery rate is the number of delivered emails divided by the number of failed emails and multiplied by 100. But you don’t have to calculate it manually. Typically, an email marketing platform does it for you. How to improve
More here: Top 17 Email Marketing Metrics & How to Improve Them
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