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If your company targets the European market, you’d better be GDPR compliant. Otherwise, you’re likely breaking the law. Failing to comply with the General Data Protection Regulation (GDPR) results in charges, fines, and a damaged brand reputation. And given how easy it is to stay GDPR compliant, there’s no reason you shouldn’t follow the regulations. In this article, we cover everything you need to know about GDPR email marketing to help you write GDPR-friendly emails and avoid fines. What Is GDPR? GDPR is a set of security and privacy laws in the European Union (EU) that regulate how data should be collected and processed. How does it help? The GDPR protects individuals from: Unnecessary data collectionWrongful use of personal dataPersonal data breachBiased algorithmic decision making The data protection rules increase transparency and accountability between businesses and their customers, giving users a better understanding of what their personal data is used
Looking for an easy way to keep in touch with website visitors? Learn how to use Sendinblue’s WordPress newsletter plugin to grow your audience. Email marketing helps you connect with online visitors. It’s a great way to build an audience, whether you’re a blogger or an ecommerce store. But when it comes to growing your newsletter subscriber list, how do you know where to start? That’s where a WordPress newsletter plugin comes in. Add one to your website to collect email subscribers and reach a wider audience. See for yourself in this step-by-step tutorial. We’ll show you how to create a newsletter in WordPress using Sendinblue’s plugin. Read on to find out more. Why You Need a WordPress Newsletter Plugin Newsletter plugins allow you to build eye-catching popups and contact forms. They’re how you create a newsletter on WordPress and are the perfect tool for email list building. Use them
Send an effective reminder email to set your meetings up for success. Read on to find out how. Meetings are a core part of how we do business. But between no-shows and last-minute cancellations, appointment scheduling can be a hassle. Make your meetings happen by writing the best reminder emails possible. Need inspiration? We’ve gathered a few reminder email examples, tips, and templates to help you out. What Is a Reminder Email?How to Write a Meeting Reminder EmailMeeting Reminder Email Templates What Is a Reminder Email? A reminder email is a message you send to get someone to take action. Send reminder emails for due dates, late payments, and missed deadlines. Or, use reminder emails to confirm attendance at appointments and upcoming events. A well-written reminder email is the perfect way to make sure your meetings happen. Use them to reduce no-shows and cancellations. When it comes to upholding meetings
For anyone running a WooCommerce store, email marketing is an essential promotion channel. Learn how to set up your WooCommerce newsletter and what it can do for ecommerce conversions. What is a WooCommerce Newsletter? WooCommerce newsletters are a form of email marketing used to promote products, services, and content as well as maintain regular touch points with email list subscribers. They’re just like other newsletters, but sent to contacts from WooCommerce (WordPress’s ecommerce platform). Businesses across industries use newsletters as a key element of their overall email marketing strategy. WooCommerce newsletters often feature content like blog articles, brand updates, and new releases. Newsletters can also promote sales or giveaways. The main purpose of a WooCommerce newsletter, however, is to keep email subscribers engaged. Why Every WooCommerce Store Needs Email Marketing Ecommerce retailers in particular rely on newsletters to cultivate a sense of community around their brand. If you run an
Career transitions are becoming an increasingly popular trend. The rise of remote and hybrid work — fueled by the ever growing demand for a tech-empowered workforce — has made it easier than ever to make a career switch. You might be considering moving into a new field if you aren’t happy with your current income or if you feel like you’ve hit a wall in your career. Job satisfaction is another important factor, especially if the role you have now doesn’t align with your interests and values. Digital Skills Are the Future The jobs of the “future” are already here. Tech-oriented skills, particularly digital marketing, are almost universally in demand across all economic sectors and virtually every industry. Digital marketing skills often go overlooked despite being some of the most in demand as the majority of businesses now interact with their customers online. If you’re convinced that a career change
Email drip campaigns have an 80% higher open rate and 300% higher click-through rate than typical email marketing campaigns. Get inspired by these hand-picked drip email campaign examples to build strong customer relationships and drive conversion rates. Drip marketing, also known as marketing automation, is a powerful way to connect with leads and customers. The benefits of email drip campaigns include greater customer engagement, improved brand awareness, precise lead nurturing, opportunities for content promotion, and of course, sales. What Is a Drip Email Campaign? Drip email campaigns are series of emails automatically sent to customers after specific actions or at preset intervals. What makes drip campaigns so effective is their personalized and targeted email content. A common use case for email drip campaigns is lead nurturing. You can easily build an automation workflow according to your business’s sales funnel that allows you to send personalized emails to leads at each
Virtual meetings are now crucial to how we do business. Get even more out of your time with these virtual meeting best practices. The Covid-19 pandemic changed the way we work. Now, more companies rely on virtual meetings than ever. Even though many of us have since returned to the office, virtual meetings are here to stay. Basic virtual meeting etiquette is now common knowledge (Limit background noise. Mute your mic when you’re not speaking.) But how do you conduct effective virtual meetings? To help you out, we’ve put together a list of virtual meeting best practices. That way, you’ll save time, improve productivity, and make the most of your remote team meetings. Virtual Meeting Best Practices Choose the best virtual meeting platformPlan the virtual meeting agendaAssign rolesPlan for different time zonesTest your technologyHave the right backgroundPay attention to body languageKeep the virtual meeting shortEngage participantsPlan for hybrid meetingsFollow-up with
If there’s one thing your team and your clients hate to waste, it’s time. Schedule your meetings via email to keep everyone informed, organized, and efficient with these strategies and tips. While some information can be conveyed in an email, other times it’s essential to find a time to connect in real time. The rise of virtual meetings has made it even more convenient to hop on a call or video meeting. Whether you are hoping to connect virtually, or in person, setting the foundation for a successful meeting begins with your scheduling communication. With the use cases for meetings only expanding, it’s important for your team to have professional and effective scheduling processes. No matter the size or style of your team, you can easily develop best practices when it comes to scheduling a meeting via email. Why Schedule a Meeting via Email? Your team is most likely using
83% of consumers are willing to share their data if it means getting a personalized shopping experience. Run drip marketing campaigns to make the most of that data and give your audience what it wants! Drip marketing has been around for a while. With marketing tools today, however, it’s never been easier to automate your own drip campaigns. In this article we’ll cover the basics of drip marketing, why you should be using it, and how to set up your drip campaign emails. What Is a Drip Campaign?Why Run a Drip Campaign?When Are Drip Campaigns Used?How to Set Up a Drip Marketing Campaign? What Is Drip Marketing? Drip marketing consists of series of emails automatically sent to contacts at certain intervals or after predefined user actions. When running a drip campaign, the goal is to reach your contacts with timely, targeted, and personalized content. Drip marketing is also known as
Looking for an email subject line tester? Email subject line A/B testing can help you get higher open rates and optimize future email marketing campaigns. We marketers like to make a lot of assumptions when creating marketing strategy. We think we know what our audience is looking for and what tactics get the most conversions and engagement. While experienced marketers certainly know a lot about their target audience, the only way to be sure we’re on the right track is by testing our assumptions. This applies to email marketing success, of course, and it’s particularly relevant for email subject lines. For their limited word count, they’re the gateway into subscribers’ inboxes. Let’s explore how subject line testing works and impacts your email performance. Why Is Email Subject Line Testing Important? Subject lines are probably the most important factor for the success of any email campaign. In order to convert email