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Sendingblue: What Is a WhatsApp Business Partner & How to Choose the Best One for Your Business
- September 8, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Sendinblue
Sendingblue just shared a new insightful post:
You’ve decided to do WhatsApp marketing. Good choice. But once you dive in, the process appears to be more complicated than it sounded at first. Why do you need a WhatsApp partner now? Can’t you just start sending WhatsApp messages to your subscribers? Not quite. You can’t set up promotional campaigns directly from the WhatsApp Platform, you need to use the interface of a WhatsApp BSP. Let’s figure out a partner’s role in the relationship between you and WhatsApp Business. What Is a WhatsApp Business API Partner? Until recently, WhatsApp didn’t let marketers send broadcasts or mass advertising messages to WhatsApp users. Brands could only use the channel for customer support conversations. It didn’t stop some apps from offering WhatsApp marketing services without approval or support from Meta though. Then earlier this year, WhatsApp finally announced the official launch of WhatsApp Campaigns and expanded their marketing capabilities for business. Now
Read more: What Is a WhatsApp Business Partner & How to Choose the Best One for Your Business
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