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Marketing automation and CRM are two different types of software. When used in tandem, they make for a powerful combined sales and marketing strategy. Let’s take a look at the differences between CRM and marketing automation software as well as how you can use them together to create a unified marketing and sales funnel. What Is Marketing Automation Software?What Is CRM Software?How Do CRM and Marketing Automation Work Together?CRM and Marketing Automation Software Solutions What Is Marketing Automation Software? Marketing automation software allows you to streamline and automate marketing tasks by creating workflows. Repetitive tasks like segmentation, lead generation, lead scoring, and customer engagement campaigns are common use cases for marketing automation. With a marketing automation solution, you can set up triggered messages and actions based on user behavior. For example, if a contact hasn’t opened your email marketing campaigns for the past three months, you could automatically add that
Search for the top email marketing solutions, and ActiveCampaign is among the most recommended providers. It’s robust, it’s feature-rich, and it can get extremely expensive as your email list grows. But what ActiveCampaign alternatives are out there? If you like ActiveCampaign’s functionality but need a more affordable tool, there are a lot of alternatives you can choose from. In this post, we’ll compare top ActiveCampaign competitors to help you pick the best one to switch to. What ActiveCampaign Offers ActiveCampaign is an all-in-one marketing automation solution. The platform covers tools for email marketing, sales pipeline management, multichannel marketing, and customer relationship management. Here are the pros and cons of the software: ActiveCampaign prices grow with the size of your email list. The cheapest plan starts at $15/month for 500 contacts, but the price triples and then grows steadily as you exceed the limit.The platform only offers a 14-day free trial.The
Learn how to craft email marketing campaigns that get results. Here are a few examples and tips to improve your email marketing strategies. Email marketing campaigns are a key part of any strong digital marketing strategy. Run campaigns that meet business goals, from driving sales to boosting brand awareness. The last thing you want is for email subscribers to ignore your campaigns (or worse — unsubscribe). Rise above the noise with a strong email marketing strategy. Need inspiration? We’ve gathered the best email marketing campaign examples to get you started. What Is an Email Marketing Campaign?How to Run a Successful Email Marketing CampaignThe Best Email Marketing Campaign Examples What Is an Email Marketing Campaign? An email marketing campaign is a single email or series of emails that a marketer sends to a contact list. The campaign is designed to achieve specific business goals. Your goal could be to drive sales
Improve your transactional email design to make important messages pop. Read on to find out how. Transactional emails are a key part of the customer experience. Businesses use them to send notification emails, like shipping confirmations. Transactional messages also help customers change passwords or verify accounts. While many companies understand email marketing best practices, transactional emails are often overlooked. But transactional email messages are a huge opportunity to connect with customers. That’s because they have open rates as high as 85 percent! A good transactional email design calls attention to important info. It can also make your brand stand out. Want to know more? Here are a few transactional email examples and design tips to get you started. What Is a Transactional Email?What Is The Difference Between Transactional and Marketing Emails?Transactional Email Design Examples What Is a Transactional Email? A transactional email is a type of automated email. Transactional email
Have trouble getting invitees to attend your next webinar? Send better webinar invitation emails with these examples, subject lines, and tips. Webinars are a cheap and accessible way to connect with your audience. Run webinars to boost brand awareness, run virtual trainings, or drive website traffic. But it’s not always easy to get invitees to tune in on the day of the event. To promote your webinar, you’ll need to rise above the noise. A top-notch webinar invitation email is a great tool for improving attendance rates. Don’t know where to start? We’ve gathered the best webinar invitation email examples, templates, and tips to help you out. Webinar Invitation Email Best PracticesWebinar Invitation Email TemplatesWebinar Invitation Email Subject Lines Webinar Invitation Email Best Practices A webinar invitation email is a message you send to subscribers to get them to watch your webinar. Follow these best practices to send an effective
HubSpot is one of the most comprehensive marketing and CRM platforms available. But what if you don’t need such a complex service? Consider turning to a HubSpot competitor for the features and functionality you need at a better price. To help you make an informed decision, we’ve analyzed HubSpot’s platform for its sales and marketing functionality and compared it to nine alternative solutions. HubSpot Features & Functionality HubSpot is a behemoth of a sales and marketing solution. Its offerings are split into “hubs” based on the purpose they serve: Sales HubMarketing HubService HubCMS HubOperations Hub HubSpot email marketing features Email marketers will find most of the features they’re looking for within the Marketing Hub. On the entry-level Starter plan, you’ll get the following features: Forms: Standalone, embedded, and pop-up forms.Emails: Monthly email sending volume is five times your contact limit. (If your contact limit is 1,000, then you can send
Newsletters are an essential part of most Shopify promotion strategies. They drive first-time sales, upsell, cross-sell, and create lifelong customers. To do it all for your business, you need a reliable Shopify newsletter app. Read on to find the nine best newsletter plugins we shortlisted to compare, and choose the one for your business. Newsletters on Shopify To send a newsletter to your Shopify audience, you need to connect your Shopify account to an email marketing plugin. A lot of platforms offer one-click integrations with Shopify so you don’t need any coding skills to get started. Once you’ve connected an email plugin to your Shopify store, you can set up email marketing campaigns and automation workflows right in your Shopify account or your email service provider’s interface. What you’re able to achieve totally depend on the functionality of your chosen platform, but ideally, you should be able to: Create good-looking
You want to reach your prospects and customers with engaging marketing emails. Ideally, you would be able to do it right within the WordPress or WooCommerce interface. Newsletter plugins for WooCommerce and WordPress save you time. They make it possible to run your email marketing campaigns directly from your content management system (CMS). Instead of switching between multiple tools, you can manage your website, create signup forms, design emails, and monitor campaign performance in one place. There’s a variety of plugins you can choose from based on your needs. Some email marketing service providers offer all-in-one marketing solutions with automation and CRM. Others simply support lead generation and newsletter sending. In this list, you’ll find free and paid WordPress and WooCommerce newsletter plugins suitable for businesses of various sizes and needs. Can You Send Emails Through WordPress or Woocommerce Without a Plugin? Indeed, you can send emails in both WordPress
Looking for a drip email marketing software? It’s a smart investment that will convert and keep customers coming back in the future. Drip email marketing is a must for every business with a mailing list, no matter how big or small. It’s a way to reach your subscribers with timely, relevant automated emails based on their behavior and interaction with your website. A lot of email marketing platforms offer drip campaigns as a part of their functionality. Yet very few platforms ensure stable delivery rates, simple campaign setup, and fair pricing. Out of hundreds of available solutions, we’ve handpicked the six best drip email marketing services that won’t let you down. Let’s dive in. What’s Drip Email Marketing Software? Drip email marketing software is an application where you can create automated sequences of pre-written emails that are sent based on predefined criteria, like a set schedule, user behavior, or all
Ever wonder how webhook integrations could benefit your email marketing campaigns? Read on to find out what a webhook is and how to use it in your marketing strategy. Webhooks are tools that allow web apps to communicate with each other in real time. Many companies use webhooks to connect services and track their marketing efforts. Read on to learn more about webhooks and how to use them in your email marketing campaigns. What Is a Webhook?How Do Webhooks Work?Webhook vs API: What Is the Difference?What Is a Webhook Used For in Email Marketing? What Is a Webhook? A webhook (also called “reverse API” and “HTTP callback”) is a tool that allows two different systems or web applications to share information. Webhooks work with event-based triggers. When a specific event occurs in one web app, the webhook will send the other app notifications in real time. Webhooks have a vast