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Sendingblue: 24 Email Marketing Best Practices for Campaigns That Convert (2022)
Sendingblue just shared another engaging write-up:
Email marketing is the most cost-effective digital marketing channel, but only if you know how to use it! These email marketing best practices will help you create engaging content, optimize for conversions, and build out a rock-solid strategy. Following these best practices will help your business make the most of this powerful marketing channel. Whether you’re a small business just starting out with email marketing or a seasoned ecommerce pro, this list is full of helpful tips and fresh ideas to take your email marketing strategy to the next level. 24 Email Marketing Best Practices Know your target audienceCreate a signup formSegment your email listDesign a landing pageKeep your email list cleanForget about no-reply addresses Stop buying email listsKnow how often to send emailsSend personalized emailsSet up automationsTrack performance metricsLink to social mediaPrepare for holiday email marketingCraft engaging email copy for your brandOptimize your subject linesPerfect your call to actionUse consistent
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