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The post MarTech Series: Mapp Cloud Offers Even More Precise Control of the Customer Journey via Web Push appeared first on Mapp Cloud.
San Diego, 7 September 2021 – Mapp, the international provider of insight-led customer experiences, is presenting extensive product updates to its Mapp Cloud marketing platform. This year’s Summer Update encompasses 16 new functionalities and improvements including the integration of Web Push messages. In addition, Mapp Cloud can now be seamlessly integrated with various partner tools such as eCommerce shops, while enabling smarter product recommendations. This allows marketers to design the customer journey even more precisely to achieve marketing goals efficiently. Steve Warren, CEO of Mapp, comments, “With the latest update to Mapp Cloud, we have reached another significant milestone. Creating insight-led customer experiences is based on the ability to derive true customer insights from the data at hand, and to incorporate these insights into customer communications across all channels. With Web Push, we provide our customers yet with another marketing channel that can be used to optimize conversion rates and…
London, 31 August 2021 – Mapp, the international provider of insight-led customer experiences, and Combine Digital were chosen as partners to help The Digital Public Library. While Combine Digital collects anonymous visitor data from the association’s websites, Mapp enriches it with user analytics. It was vital that the data being collected from their website and app was transformed into actionable insights to allow them to push their online strategy, as well as improve the user experience. It was essential for The Digital Public Library to find a technology partner that would help them: Better understand the many different user needs Improve the user experience of their web sites Increase the availability of resources across all Danish public libraries Provide relevant information to the right person, at the right time Another key requirement of The Digital Public Library for the solution was that all collected data was accurate and valid. This…
Thanks to William Gallagher from Apple Insider for letting us know that Apple has launched the ability to configure a custom email domain with iCloud Mail. It’s explicitly noted as being in beta, and it sounds like the process is a bit buggy so far, but they’ll get it worked out, and I have a feeling that this could be the start of something big. Click on through to read more.
London, 26th August 2021 – OPI, one of Wella Company’s iconic brands, is the world leader in the professional nail care industry, chose Mapp, the international provider of insight-led customer experiences, and its marketing automation platform for behavioral trigger campaigns. OPI is available in over 100 countries and offers a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, and acrylics. They are committed to providing high-quality products and services with a focus on industry safety and innovation. The brand also places a strong emphasis on corporate social responsibility by raising funds and awareness for numerous charities through retail partnerships and grassroots philanthropic initiatives. After previously working with another enterprise-level marketing automation vendor, OPI was struggling with the barriers associated with setting up behavioral trigger campaigns. It was also finding resourcing an issue as the Marketing Team only had a small team. The company…
The post SalesTechStar Interview with Patrick Guidi, Sales Director UK, US & Northern Europe appeared first on Mapp Cloud.
San Diego, 24 August 2021 – Mapp, the international provider of insight-led customer experiences, today announced it will have an extensive digital presence at DMEXCO @home on 7/8 September 2021. As a highlight, the MarTech company will present its Mapp Cloud Summer Update for the first time. With a wide range of innovations, it will be possible to realize insight-led marketing meeting highest standards. Exciting new features are expected in the areas of cross-channel marketing and marketing automation workflows as well as product recommendations and in campaign monitoring, plus much more. Another DMEXCO highlight is the “The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms), Q3 2021” report. Mapp was recently named a Strong Performer by Forrester analysts for its cross-channel campaign management. This enabled the MarTech company to achieve five out of five stars in 13 categories. The top rating was awarded for descriptive analytics and digital intelligence, reports and…
London/Berlin, 17 August 2021 – Mapp, the international provider of insight-led customer experiences, and Shopgate, mobile commerce pioneer and leading retail solutions provider, today announced they have entered into a partnership. The partnership offers retailers a combination of brick-and-mortar and digital eCommerce solutions, with access to the full capabilities of the Mapp Cloud digital marketing platform and includes Shopgate’s ready-to-use omnichannel suite, retail.red. Stationary retail has become faster-paced, but also more complex since the pandemic. This has prompted many retailers to accelerate their digital business models and realign their digital marketing. A large proportion of retailers have embarked on an omnichannel journey in recent years, resulting in additional online sales. According to a recent GfK study, European omnichannel retailers grew by 60% in 2020/2021, whereas pure online retailers grew by only 36%. Therefore, intelligent stationary solutions are essential to both support digital processes and enable links with online activities. Such…
London/San Diego, 16 August 2021 – Mapp, the international provider of insight-led customer experiences, today announced that its Mapp Cloud platform has been selected as the winner of the “Best Enterprise Marketing Automation Platform” award in the fourth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today. Mapp Cloud combines data with artificial intelligence (AI) to generate actionable insights that let brands connect with consumers along their journey. It’s an enterprise-level customer engagement platform without the enterprise-level cost. Through the Mapp Cloud platform, a brand can realign its online strategy and combine customer data from all touchpoints to develop a richer, more holistic view of its customers, and easily actionable insight-led engagement at scale. This reduces abandonment and churn, helps brands acquire more customers, while also extracting…
San Diego, 12 August 2021 – Mapp, the international provider of insight-led customer experiences, has been named a Strong Performer in “The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms), Q3 2021” report. The Forrester Wave report identified and evaluated the 13 most significant providers in cross-channel campaign management based on 30 criteria. Mapp Cloud scored the highest possible in 13 categories including descriptive analytics. The report also noted that it differentiates with, AI-driven planning and orchestration, comprehensive measurement, and optimization capabilities. The MarTech company has rolled out CCCM functionalities across its entire install base, enabling marketers to raise their game with customer insights. The Mapp Cloud customer experience platform provides robust and easy-to-use insights to help tailor marketing activities and drive better business results. Mapp’s unique data-first approach based on a Customer Data Platform (CDP) provides a unified customer view, fueling both analytics and cross-channel marketing. Mapp’s customers benefit from…