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Mapp: Summer Update: Mapp Cloud Offers Even More Precise Control of the Customer Journey via Web Push
Mapp just issued a interesting write-up:
San Diego, 7 September 2021 – Mapp, the international provider of insight-led customer experiences, is presenting extensive product updates to its Mapp Cloud marketing platform. This year’s Summer Update encompasses 16 new functionalities and improvements including the integration of Web Push messages. In addition, Mapp Cloud can now be seamlessly integrated with various partner tools such as eCommerce shops, while enabling smarter product recommendations. This allows marketers to design the customer journey even more precisely to achieve marketing goals efficiently. Steve Warren, CEO of Mapp, comments, “With the latest update to Mapp Cloud, we have reached another significant milestone. Creating insight-led customer experiences is based on the ability to derive true customer insights from the data at hand, and to incorporate these insights into customer communications across all channels. With Web Push, we provide our customers yet with another marketing channel that can be used to optimize conversion rates and…
Read more from the original source: Summer Update: Mapp Cloud Offers Even More Precise Control of the Customer Journey via Web Push
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