Top Deliverability’s Blog
Mapp: OPI Polishes Its Behavioral Trigger Campaign Strategy with Mapp
Mapp just published a brilliant story:
London, 26th August 2021 – OPI, one of Wella Company’s iconic brands, is the world leader in the professional nail care industry, chose Mapp, the international provider of insight-led customer experiences, and its marketing automation platform for behavioral trigger campaigns. OPI is available in over 100 countries and offers a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, and acrylics. They are committed to providing high-quality products and services with a focus on industry safety and innovation. The brand also places a strong emphasis on corporate social responsibility by raising funds and awareness for numerous charities through retail partnerships and grassroots philanthropic initiatives. After previously working with another enterprise-level marketing automation vendor, OPI was struggling with the barriers associated with setting up behavioral trigger campaigns. It was also finding resourcing an issue as the Marketing Team only had a small team. The company…
Read the original here: OPI Polishes Its Behavioral Trigger Campaign Strategy with Mapp
The most comprehensive “Handbook of Email Service Providers“!
All SpamAssassin rules in one place, EXPLAINED!
Check the DNS records of your domain with our free DNS tool.
The most comprehensive Email Deliverability and Marketing Glossary!