Mapp: OPI Polishes Its Behavioral Trigger Campaign Strategy with Mapp

Mapp just published a brilliant story:

London, 26th August 2021 – OPI, one of Wella Company’s iconic brands, is the world leader in the professional nail care industry, chose Mapp, the international provider of insight-led customer experiences, and its marketing automation platform for behavioral trigger campaigns. OPI is available in over 100 countries and offers a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, and acrylics. They are committed to providing high-quality products and services with a focus on industry safety and innovation. The brand also places a strong emphasis on corporate social responsibility by raising funds and awareness for numerous charities through retail partnerships and grassroots philanthropic initiatives. After previously working with another enterprise-level marketing automation vendor, OPI was struggling with the barriers associated with setting up behavioral trigger campaigns. It was also finding resourcing an issue as the Marketing Team only had a small team. The company…

Read the original here: OPI Polishes Its Behavioral Trigger Campaign Strategy with Mapp

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