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The post Retail Technology: Vivienne Westwood adds data platform appeared first on Mapp Cloud.
London, 22 June 2021 – Mapp, the international provider of insight-led customer experiences, has announced it has been appointed by global fashion brand Vivienne Westwood to provide the company’s Customer Data Platform (CDP). This platform will drive its digital communication strategy forward while delivering personalized and targeted customer communications. Vivienne Westwood, one of the last independent global fashion brands, is about more than producing clothes and accessories. With a forty-year heritage, the company is as renowned for raising awareness of environmental and human rights issues as it is for its imaginative designs. The company now has stores in 63 locations around the world including a strong presence in the UK, 19 stores in South Korea and a further 12 in both China and Hong Kong. Constantly engaged customers Vivienne Westwood is a forward thinking, customer first business and as a result has gone to great lengths to ensure it has…
London/Berlin, 15 June 2021 – Heise Medien is one of the leading publisher for IT and Tech news in German language. The media company has been relying paid digital content offers for some time. The publisher has now designed and implemented a customer audience management system for heise online, the leading online portal for tech news in Germany, together with Mapp and Dymatrix Consulting Group. In a matter of months, they were able to develop an innovative infrastructure based on the technical framework provided by Mapp that can be used to segment users and personalize marketing activities with the aim of strengthening reader loyalty. At the beginning of 2019, heise online launched heise+, a flat rate online magazine subscription providing coverage of IT and technology news, including exclusive content. Since then, their content and technology have been expanded regularly. An interdisciplinary team from Heise Medien set up the customer audience…
The post Digiday: How marketers are putting customer insights at the heart of their CX strategy appeared first on Mapp Cloud.
San Diego, 2 June 2021 – Mapp, the international provider of insight-based customer experiences, will host two free webinars featuring consultants from Forrester on 10 June 2021. For the German market, the webinar will take place at 11:00 AM with guest speaker Principal Consultant Lorenzo Introna from Forrester and Senior Account Executive Sascha Biermann from Mapp. For the Italian market, the webinar will take place at 17:00 PM with guest speaker Senior Consultant Edoardo Zavarella from Forrester and VP Global Sales Maurizio Alberti from Mapp. In December 2020, Mapp commissioned Forrester Consulting to conduct the international study Use Analytics And Insights To Accelerate Your Customer Experience Strategy. More than 200 marketing decision-makers from midmarket and enterprise companies worldwide were surveyed on the collection and analysis of customer insights. The results showed that data-driven customer experience strategies are crucial for success. 89% of all marketers confirm this and rate a holistic…
London, 1 June 2021 – Mapp, the international provider of insight-led customer experiences, has been nominated as a finalist in the Masterclassing Effective Digital Marketing Awards, alongside The Entertainer, within the ‘Most Effective Data & Analytics Campaign’ category. Mapp and The Entertainer have been nominated for this award due to the incredibly successful partnership between both companies. With the help of Mapp, The Entertainer realigned its online strategy and combined customer data from all touchpoints to develop a richer, more holistic view of its customers, and easily actionable insight-led engagement at scale. The new strategy was created to reduce abandonment and churn, acquire more customers, and extract more revenue from the existing customer base. Since implementing Mapp Cloud, The Entertainer and ELC have achieved phenomenal results including: 138% revenue growth throughout 2020 from their email channel alone 430,000+ unique customers converted in the last 3 months 300M+ dynamic personalization impressions…
London, 28 May 2021 – The Danish retail chain JYSK chose Leadfamly and Mapp for its international expansion and acquisition growth strategy. With more than 3,000 stores globally, across 51 different countries, and with different marketing strategy requirements, JYSK needed a solution that provided them with a “single source of truth.” They required a unified marketing database that worked on a global and local scale. JYSK wanted to not only boost their database numbers, but also enrich those profiles, providing a more granular view of their customers. Customer experience was important for JYSK, and they wanted to create a campaign to engage with their current customers, as well as potential future customers. Prize Party: A Collaboration Between Leadfamly and Mapp To increase customer engagement, JYSK created a Slot Machine campaign with Leadfamly called Prize Party. Customers were invited to sign up using their email address, including opting in to receive…
Record sales volume: 41% increase year-on-year Huge sales growth driven by high demand for digital marketing and data-driven customer insights San Diego, 26 May 2021 – Mapp, the international provider of insight-led customer experiences, today announced very strong growth in the first quarter of the 2021 fiscal year. The company has achieved a record growth of 41% in new customer acquisition compared to the same period last year and is continuing its successful course. This strengthens Mapp’s position as one of the largest independent marketing cloud solutions for medium-sized companies and large enterprises globally. The second quarter of 2021 is also shaping up to become a successful period for Mapp. April already shows 14% growth in subscription revenue and a double-digit performance increase in new logo bookings. Cost and marketing efficiency are more important than ever for companies. The changes in the market, due to the massive acceleration of digital…
San Diego/London, 20 May 2021 – Air Charter Service (ACS) chose Mapp Cloud to implement its business communication on a global scale. Mapp Cloud is the marketing platform of Mapp, the international provider of insight-led customer experience. Air Charter Service is a global air charter company with 27 offices worldwide, 35 localized websites, over 200 brokers, 8 core divisions and in 8 languages. ACS provides commercial aircraft, cargo, and private jet charter solutions. The company specializes in tailor-made air charter solutions for any request, ranging from flying Premier League football teams to transporting outsized loads of cargo and organizing VIP trips. ACS continues to grow and now generates revenue of more than a billion dollars, arranging over 23,000 full charter flights per year. The mission is simple: to deliver service beyond expectations. Since the outbreak of COVID-19, ACS has seen a huge increase in demand for their services. The areas…
San Diego/London, May 18, 2021 – Mapp, international provider of insight-led customer experience, announced the appointment of Ricardas Montvila as Vice President Global Strategy today. In his new position, Ricardas is responsible for the company’s international Go-to-Market and Product Strategy. As a marketing expert with a proven track record, he will oversee Global Pre-Sales and Corporate Development & Research. As Vice President Global Strategy, Ricardas Montvila’s new responsibilities include the creation and alignment of strategic sales and marketing plans, including the development of segments and applications as well as the implementation of new ideas and processes. He now also has responsibility for internal knowledge management and consulting and works closely with the international New Business, Customer Success, Marketing and Product Management teams to develop successful outreach strategies, market positioning and product vision. Ricardas Montvila has been working within the industry for over ten years and is a specialist in data-driven…