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Mapp: DMEXCO: Mapp Presents New Cross-Channel Marketing & Marketing Automation Capabilities. Insight-led marketing in practice: Master class with PepsiCo
Mapp just posted another brilliant blogpost:
San Diego, 24 August 2021 – Mapp, the international provider of insight-led customer experiences, today announced it will have an extensive digital presence at DMEXCO @home on 7/8 September 2021. As a highlight, the MarTech company will present its Mapp Cloud Summer Update for the first time. With a wide range of innovations, it will be possible to realize insight-led marketing meeting highest standards. Exciting new features are expected in the areas of cross-channel marketing and marketing automation workflows as well as product recommendations and in campaign monitoring, plus much more. Another DMEXCO highlight is the “The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms), Q3 2021” report. Mapp was recently named a Strong Performer by Forrester analysts for its cross-channel campaign management. This enabled the MarTech company to achieve five out of five stars in 13 categories. The top rating was awarded for descriptive analytics and digital intelligence, reports and…
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