Mapp: Mapp and Shopgate Announce Partnership to Connect Brick-and-Mortar and Digital Commerce

Mapp just issued another engaging article:

London/Berlin, 17 August 2021 – Mapp, the international provider of insight-led customer experiences, and Shopgate, mobile commerce pioneer and leading retail solutions provider, today announced they have entered into a partnership. The partnership offers retailers a combination of brick-and-mortar and digital eCommerce solutions, with access to the full capabilities of the Mapp Cloud digital marketing platform and includes Shopgate’s ready-to-use omnichannel suite, retail.red. Stationary retail has become faster-paced, but also more complex since the pandemic. This has prompted many retailers to accelerate their digital business models and realign their digital marketing. A large proportion of retailers have embarked on an omnichannel journey in recent years, resulting in additional online sales. According to a recent GfK study, European omnichannel retailers grew by 60% in 2020/2021, whereas pure online retailers grew by only 36%. Therefore, intelligent stationary solutions are essential to both support digital processes and enable links with online activities. Such…

Read the original here: Mapp and Shopgate Announce Partnership to Connect Brick-and-Mortar and Digital Commerce

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