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London/Berlin, 10 August 2021 – The Lowell Group is one of Europe’s leading service providers in claims management. The company’s goal is to develop viable solutions for its customers and help them deal with outstanding claims. Lowell operates in the UK, Germany, Austria, Switzerland, Denmark, Norway, Finland, and Sweden. Thanks to their extensive data analysis expertise and unparalleled risk management, the Lowell Group is able to provide customers with expert solutions across all areas of claims management. The Lowell Group has a modern IT infrastructure and relies on automated processes. They were looking to implement a uniform and cross-system solution for evaluating data related to website activity to consolidate it and improve the decision-making process. The goal was to integrate website visitor behavior into a sustainable and analytical data platform. The Group needed to be able to process extensive amounts of data efficiently and without having to put in a…
MarTech platform impresses with record growth in new customer acquisition in the second quarter Increasing demand for data-driven marketing solutions San Diego, 5 August 2021 – Mapp, the international provider of insight-led customer experiences, continues to post record business results. In the second quarter of 2021, Mapp increased new customer acquisition by 62% compared to the same period last year. Additionally, subscription revenue has grown by 16% compared to the same quarter of 2020. The second half of 2021 is also shaping up to become a successful period for Mapp. Mapp is benefiting from increased interest in solutions that put customer insights first, which drive personalized customer experiences, marketing optimizations, and increased efficiency. In the second quarter, renowned customers, including Vivienne Westwood, JYSK, Doves Farm Foods, OPI, Air Charter Service, Whitewater Brands, Varelotteriet, Fårup Sommerland, Yeppon.it, Fackelmann, Rivella, and Lowell, established or significantly expanded their relationship with Mapp. This record…
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London/Berlin, 27 July 2021 – Mapp, the international provider of insight-led customer experiences, has announced it has been appointed by the leading manufacturer of high-quality kitchen gadgets and baking tins, Fackelmann, to provide its digital marketing platform Mapp Cloud. From now on, besides the AI-based customer intelligence component Mapp Intelligence also the cross-channel marketing module Mapp Engage will be used. Segments and metrics can now be seamlessly exchanged between the analytics and marketing, enabling a highly personalized, cross-channel customer approach. Fackelmann has been catering to customers’ individual household and kitchen needs with a diverse range of products for more than 100 years. The manufacturer of high-quality kitchen gadgets and bakeware has over 40 business units worldwide, more than a dozen brands and over 12,000 products. At the same time, Fackelmann has a strong focus on digitalization and sustainability. The decision to use the Mapp Cloud was made in order to…
London, 27 July 2021 – Mapp, the international provider of insight-led customer experiences, has announced it has been appointed by Doves Farm Foods, the specialist flour miller and baker, to provide the company’s Customer Data Platform (CDP). This platform will drive its digital communication strategy forward while delivering personalised and targeted customer communications. Doves Farm Foods produces a range of organic flours, ancient grain flour, baking ingredients and biscuits. The company’s products are made for people who care about the about the quality and healthfulness of the food they eat and the world in which we live. Since sowing its first seeds in 1977, Doves Farm continues to be driven by its original mission to make quality organic flour with care, and the result is a range of unique, distinctive and trusted flours. Doves Farm Foods has seen strong growth over the last year due to the pandemic, with customers…
Berlin, 15 July 2021 – Mapp, the international provider of insight-led customer experiences, and Spryker, the fastest-growing e-commerce platform for global enterprises, have agreed on a partnership. Joint customers will benefit from the modular Spryker Cloud Commerce OS platform as well as latest generation e-commerce functionalities, combined with the capabilities of the Mapp Cloud digital marketing platform. The combined offer is aimed at both medium-sized companies, marketplaces in the enterprise segment and unified commerce platforms. The partnership will be of particular interest to CMOs and digital and online managers who want to realize e-commerce and marketing on the basis of the latest technology platforms. The Spryker Cloud Commerce OS supports B2B and B2C organizations to launch successful API-based and headless e-commerce projects, while the Mapp Cloud stands for simple and effective implementation of marketing initiatives. Alexander Graf, Co-Founder and Co-CEO of Spryker Systems comments: “For us, it is central to…
San Diego, 1 July 2021 – Whitewater Brands chose Mapp, the international provider of insight-led customer experience, for its omnichannel activities. The company is a leading manufacturer, marketer and distributor of essential supplies and equipment to the automotive collision and mechanical repair industries. Some of their well-known brands include Auto Body Toolmart, Collision Services, as well as Sid Savage Auto Dealer Supply. After outgrowing their previous vendor, Whitewater Brands was looking for a partner that could go beyond just email marketing and help to develop their cross-channel capabilities. Without any data analytics or customer insight tools, they were unable to build a holistic view of customers across their brand portfolio. They were also previously using third-party vendors for advanced personalization and dynamic content, which led to unconnected and siloed systems. By choosing Mapp as their omnichannel partner, Whitewater Brands is now able to connect the dots and unify all datasets…
The post MarketingWeek: How machine learning is helping brands create insight-led customer experiences appeared first on Mapp Cloud.
London, 29 June 2021 – The Danish Lottery Varelotteriet relies for its ticket sale on Ambition and Mapp, the international provider of insight-led customer experiences. Established in 1887, Varelotteriet is one of Denmark’s oldest lotteries, running multiple draws each month. Their customers continue to spend large amounts with Varelotteriet annually, purchasing a vast number of tickets. The majority of all ticket sales are distributed back to players and all profits go to charitable, social, and humanitarian purposes in agreement with the Ministry of Justice. Historically, lottery ticket sales have taken place across a variety of Danish shops and retailers – from kiosks and supermarkets to paint shops, bakers, and bookstores. Although it is now possible to purchase lottery tickets online, over half of the ticket sales still take place in physical shops. Therefore, performance in the retail sales channel is strategically very important. The main challenge for Varelotteriet was finding…
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