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Mapp Cloud now integrates with the leading B2C digital commerce platform (VTEX), expands into the “No-code” domain (via Bubble.io) , and adds a cross-channel Marketing Calendar along with nine enhancements to other core features. London, June 01, 2022 – Mapp, the leading provider of insight-led customer experiences, has updated its marketing platform, Mapp Cloud, with multiple new features. Updates include the new Marketing Calendar, enabling users to see both sent and scheduled campaigns in a single location. This functionality previously only supported email and SMS channels, but now supports all channels. Ricardas Montvila, VP Global Strategy at Mapp said: “Omni-channel is of critical importance to marketers. We constantly strive to empower our clients to reach their customers through all touchpoints, as part of a seamless customer experience. The physical and digital customer journeys are converging far faster than ever before. It’s crucial that our customers have a seamless and efficient…
The future of retail: Mapp publishes e-guide with trends and strategies for the retail of tomorrow Focus on improving the customer experience for ecommerce businesses Opportunities to combine online and offline commerce Changing consumer needs require adapted strategies London, 26. April 2022 – Mapp, the international provider of insight-led customer experiences, has today published a forward-looking guide for retailers. The last two years have led to a paradigm shift in the relationship between brick-and-mortar and online retail. Now stores are open again and retailers are challenged with bringing back familiar and convenient customer experiences to their stores. To provide practical help and insights for companies grappling with this process, Mapp has developed this e-guide in partnership with several international partners including Alpenite in Italy, T-Systems in Germany and Space48 in the UK, all of whom have contributed informative insights and case studies. Focus on a seamless customer experience In addition…
Brands with an e-commerce platform increased sales last year despite the pandemic Under a third are able to identify over 21% of visitors on homepage Only 28% of marketers surveyed have a post-cookie strategy Half of respondents say that lack of resources hinders them London, March 17, 2022 – Mapp, the international provider of insight-based customer experience, has surveyed marketing priorities and industry trends for the current year, as it did in 2021. Around 700 companies from industries such as finance, media, telecommunications and retail took part in the survey in January 2022 in Germany, the UK and Italy. The below summarises the findings for the UK: Brief look back at 2021: Growth despite continuing difficult conditions The pandemic has led to a change in consumer behaviour in 2021 and brands with e-commerce platforms were able to benefit from this: 78% of the marketers surveyed said they were able to…
San Diego, 1 February 2022 – Mapp, the international provider of insight-led customer experiences, is implementing extensive product updates to its Mapp Cloud marketing platform. Within its Winter Update, the MarTech company is launching 15 new functionalities and improvements. Google Ads campaign data can now be seamlessly integrated into Mapp Cloud and the AI-based “Topics of Interest” functionality enables highly individualized and automated targeting. The Winter Update supports advertisers in achieving their marketing goals more efficiently through integrated and targeted campaigns along the customer journey. Steve Warren, CEO of Mapp, comments: “The Mapp Cloud Winter Update demonstrates how AI is an integral part of our marketing platform. We offer smart customer analytics for cross-channel campaigns and enable AI-based live adjustments for maximum efficiency. Our customers benefit from a holistic database throughout the customer journey using the tools of their choice. It’s never been easier to manage campaign performance, optimizations and…
San Diego, 27 January 2022 – International provider of insight-led customer experiences and one of the world’s largest privately-held Martech platforms, Mapp, has reported record-breaking year-over-year growth for 2021. The company grew by more than 32% in new customer business and showed strong subscription revenue growth. In its target markets of US, UK, Germany, Italy, and France, some of Mapp’s new clients include well-known brands such as Vivienne Westwood, Doves Farm, OPI, Sensilab, Jelly Belly, West Ham United, The Independent Pharmacy, Design Toscano, Corel, Piquadro, and Prénatal. Other notable customers include Black+Decker, Francesca’s, JYSK, PepsiCo, Varelotteriet, Westwing and Witt-Gruppe. Mapp strategically partnered with several new agencies, system integrators, and technology vendors in 2021, eyeing its future expansion into 2022. New international partners include VTEX, Spryker and Shopgate, as well as leading agencies such as Accenture, GroupM, Wavemaker and Kenscio. “We’re proud of the huge growth we’ve achieved in 2021 and…
Gloucester/London, 13 December 2021 – Lily & Me chose Mapp, the international provider of insight-led customer experiences, for a highly personalized and targeted marketing strategy. Lily & Me is a print led lifestyle brand offering beautiful, easy wearing clothing and accessories. They are a family-owned business based in Gloucestershire, focused on quality and attention to detail. All their prints and garments are designed in-house and manufactured in their own factory in Kathmandu, Nepal, where they have full control over our working conditions and employment practices. Being a family business, Lily & Me have a shared goal and common values. They strongly believe that family comes first, and this extends beyond their immediate family to encompass their customers and all their employees both in the UK and Nepal. Their aim to is produce clothes in a more responsible way that is kindest to the environment and supports all their workers through…
London, 8 December 2021 – Mapp, the international provider of insight-led customer experiences, has been awarded as the gold winner for The DMA Awards, alongside Ambition and Varelotteriet (The Danish Lottery), within the ‘Best Use of Marketing Automation’ category. The Mapp and Ambition teams celebrated at the award ceremony last night which took place in Old Billingsgate, London. The campaign produced the best results so far in the 134-year history of Varelotteriet, with a 300% increase in sales across all retailers during the 13-week period. Plus, the retailer who won the Millionaire League competition overall increased lottery ticket sales by a whopping 1000%. Read all about these amazing results, and more, in the case study here. Peter Jørgensen, CMO at Varelotteriet commented: “The combination of leveraging our own data and the digital expertise provided by the strategy team at Ambition along with the amazing capabilities of Mapp Cloud, means that…
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London/Bengaluru, 30 November 2021 – Mapp, the international provider of insight-led customer experiences, has today announced that Kenscio Digital Marketing has become a Consulting Certified Partner. The certification, which follows over ten years of collaboration between the two companies, enables Kenscio to benefit from additional partner support as well as being able to seamlessly access Mapp’s product and marketing expertise. Kenscio Digital Marketing is a leading global technology-driven digital marketing products and services company. Widely known for its expertise in digital marketing, after over a decade in business, Kenscio has developed several business applications and processes that enable it to support marketing professionals in executing high-yield marketing campaigns. The certification will ensure that Kenscio’s customers will benefit from Mapp’s market leading Martech solutions and Mapp’s customers will benefit from Kenscio’s digital marketing expertise. The certification enhances both Kenscio and Mapp’s in-depth knowledge of their respective offerings, amplifying the value that…
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