Mapp: Mapp Named a Strong Performer in Cross-Channel Campaign Management Report Q3 2021

Mapp just released a new brilliant blog:

San Diego, 12 August 2021 – Mapp, the international provider of insight-led customer experiences, has been named a Strong Performer in “The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms), Q3 2021” report. The Forrester Wave report identified and evaluated the 13 most significant providers in cross-channel campaign management based on 30 criteria. Mapp Cloud scored the highest possible in 13 categories including descriptive analytics. The report also noted that it differentiates with, AI-driven planning and orchestration, comprehensive measurement, and optimization capabilities. The MarTech company has rolled out CCCM functionalities across its entire install base, enabling marketers to raise their game with customer insights. The Mapp Cloud customer experience platform provides robust and easy-to-use insights to help tailor marketing activities and drive better business results. Mapp’s unique data-first approach based on a Customer Data Platform (CDP) provides a unified customer view, fueling both analytics and cross-channel marketing. Mapp’s customers benefit from…

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