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San Diego/New York, 23 November 2021 – The international provider of insight-led customer experiences, Mapp, and the world’s fastest-growing commerce platform, VTEX, are launching the interactive guide “Retail vs. DTC – An Informative Guide to Direct-to-Consumer Marketing” as a part of their partnership. The interactive DTC guide is free of charge and is aimed at manufacturers, retailers, eCommerce brands, and agencies – with a truly international customer base in mind. It addresses fundamental questions around successful DTC business models, such as building up and increasing one’s brand awareness and how customers can be acquired, nurtured, and retained through targeted DTC marketing. Daniela Jurado, Western Europe General Manager & EMEA SVP at VTEX, comments: “Through DTC, companies can implement customer-centric processes, increase commercial success and get to know their customers better so they can respond quickly to their needs. DTC brands benefit from managing the entire customer cycle and having full…
The post Aithority: The Secret to a Successful Black Friday – Data Activation appeared first on Mapp Cloud.
London, 28 October 2021 – Mapp, the international provider of insight-led customer experiences, has officially been announced as a Platinum Winner in the MarCom Awards, alongside Ambition and Varelotteriet (The Danish Lottery), for the ‘Web Advertising Campaign’ category. The judges from the MarCom Awards are industry professionals who look for companies and individuals whose talents exceed a high standard of excellence, and whose work serves as a benchmark for the industry. There were over 6,000 entries from 41 countries in the MarCom Awards 2021 competition, with the Platinum Award only being presented to those entries judged to be among the most outstanding in the competition. Platinum Winners are recognized for their excellence in terms of quality, creativity, and resourcefulness, with about 17% of all winners being awarded the Platinum Award. We are beyond proud to be announced as a Platinum Winner, which was as a result of an incredibly successful…
London, 15 October 2021 – Mapp, the international provider of insight-led customer experiences, has been nominated as a finalist in The DMA Awards, alongside Ambition and Varelotteriet (The Danish Lottery), within the ‘Best Use of Marketing Automation’ category. Mapp, Ambition, and Varelotteriet have been nominated for this award due to the incredibly successful partnership between all three companies. Through this partnership, Varelotteriet now has a Customer Data Platform that allows them to have a unified customer view across all channels, as well as a platform that provides artificial intelligence and predictive modelling to reach the right customers at the right time, as well as an automation solution to ensure that their communications were executed on the right channel. The campaign produced the best results so far in the 134-year history of Varelotteriet, with a 300% increase in sales across all retailers during the 13-week period. Plus, the retailer who won…
The post Martechseries: Mapp Delivers Exceptional Growth in the Third Quarter of 2021 appeared first on Mapp Cloud.
Mapp closes Q3 2021 with record-breaking new business growth Mapp’s Insight-Led Customer Engagement Platform continues to impress new and existing customers San Diego, 7 October 2021 – Mapp, the international provider of insight-led customer experiences, continues to grow at a record level in the third quarter of 2021. Following a successful first half of the year, Mapp recorded an even stronger new business performance in Q3 2021, with YTD sales bookings approaching a 40% increase compared to the previous year. The growth came from new customers, contract renewals across Mapp Cloud, successful cross-selling, and increased partner business. In the US as well as in the European target markets, new customers were added or expanded their business with Mapp in the third quarter, including well-known brands such as West Ham United, Sensilab, Jelly Belly, Corel, Coop Online and Plasmon. Moreover, Mapp partnered with many new agencies, system integrators, and technology vendors,…
London, 28 September 2021 – Mapp, the international provider of insight-led customer experiences, has been nominated as a finalist in The Drum Awards Digital Industries, alongside Ambition and Varelotteriet (The Danish Lottery), within the ‘Best Digital Transformation’ category. Mapp, Ambition and Varelotteriet have been nominated for this award due to the incredibly successful partnership between all three companies. Through this partnership, Varelotteriet now has a Customer Data Platform that allows them to have a unified customer view across all channels, as well as a platform that provides artificial intelligence and predictive modelling to reach the right customers at the right time, as well as an automation solution to ensure that their communications were executed on the right channel. The campaign produced the best results so far in the 134-year history of Varelotteriet, with a 300% increase in sales across all retailers during the 13-week period. Plus, the retailer who won…
The post Figaro Digital: AI, Marketing, and the Key to Increasing Customer Satisfaction and Sales appeared first on Mapp Cloud.
San Diego, 21 September 2021 – Mapp, the international provider of insight-led customer experiences, has successfully completed the ISO certification process for the management system, that steers – among others – Mapp Cloud. The system is in this instance also in charge of managing the cross-channel marketing automation solution Engage as well as the Intelligence-module for Customer Analytics, according to the internationally authoritative standard ISO 27001 for information security management under consideration of the ISO 27018 requirements for the protection of personal data in the cloud. Christian Senk, Chief Security & Privacy Officer at Mapp, comments: “Customer data is our most valuable asset. The systematic and effective protection of this data is an integral part of Mapp’s DNA and the base of our reputation as a provider of insight-led customer experiences. The rigorous certification process with annual compliance audits by an independent third party gives our customers additional confidence in…
The post Brands Journal: AI, Marketing and the key to increasing customer satisfaction and sales appeared first on Mapp Cloud.