Top Deliverability’s Blog
Mapp: Customer Data Platform (CDP) Guide: What is it and how to select the right platform
Mapp just shared a brilliant story:
Customer Data Platforms – you’ve probably heard them creep up in conversations from time to time. To become more customer-centric in your marketing, CDPs need to be at the center of it all. Yet just 14% of organizations have a 360-degree view of their customers. Of those with that view, 44% say they can access it via a Customer Data Platform. But many businesses struggle to understand what type of CDP slots best in their MarTech stack and how to unlock its full potential. The unsolved riddle: what’s the right platform for your business? Creating optimal customer experiences needs data flexibility. You need the right tools to store & segment customer data, activate & execute campaigns, and enrich & analyze insights. But think about the long-term impact multiple platforms can have on your MarTech stack: the more siloed tools you have, the more fragmented your data and marketing becomes. Consolidating your customer data and
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