Top Deliverability’s Blog
Mapp: 4 Reasons Why We Commissioned Forrester to Complete a Total Economic Impact (TEI) Study on Mapp Cloud
- October 6, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Mapp
Mapp just shared another interesting blog:
The value that brands find in marketing cloud solutions is clear. Marketing teams gain a better understanding of their customers and are empowered to deliver more personalized messages, which leads to better customer experiences that drive higher revenue. At Mapp, our many successful customer case studies demonstrate this high-level value. So, the question you might ask: why did we go down the path of engaging a 3rd party research firm to run a thorough study that examines the value that seems so obvious? Well, we’ve got four reasons why, and if you are a brand looking for true value in your MarTech stack you might want to hear about them. Before we dive in, let us explain the process and give you a sneak peek of the study results. First things first: WHAT IS A FORRESTER CONSULTING TEI? “Forrester’s Total Economic Impact (TEI) consulting practice develops business value justification analysis
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