Top Deliverability’s Blog
Mapp: How to Improve Your Data Literacy to Drive Customer Loyalty
- September 26, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Mapp
Mapp just released another interesting blogpost:
Data literacy has become the modern marketer’s superpower. Countless case studies show the benefits and rewards of data-driven marketing. The Economist survey also found that 36% of company leaders saw sales/marketing had the best performance in using data-driven insights for strategies. But data isn’t exactly an easy “language” to understand – unless you’re a data expert, of course. To overcome this, the tools in your MarTech stack should help marketers work with customer data easily to learn about the customer journey. By getting a single customer view of their behavior and interactions with your brand, you can tailor your loyalty programs with personalized and engaging content. This helps grow customer engagement, conversions, and customer relationships with your brand. Marketing-friendly solutions that help you unify, structure, and make sense of your data can be a great solution to the data literacy gap. But with limited budgets & resources, you need to
More here: How to Improve Your Data Literacy to Drive Customer Loyalty
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