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Mapp: How to Reduce Cart Abandonment to Drive Sales
- October 5, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Mapp
Mapp just shared another interesting article:
There’s lost revenue sitting in your shoppers’ abandoned carts. Probably, a lot more than you’d like. In fact, eCommerce stores lose a combined £18 billion to cart abandonment every year in the UK alone. But how much revenue can you recover by running a solid cart abandonment program? Considering The Baynard Institute calculated that shoppers abandon 69.99% of their carts, there’s huge potential for profit. For instance, converting just one-third of those abandonments into buyers would result in a 23% boost in sales. If you make £10,000 monthly, that’s an extra £27,600 every year! The Key Types of Abandonment You Need To Know What is an Abandoned Cart? Cart abandonment, also known as basket abandonment, occurs when an online shopper places items in their cart but never buys them. It’s a common and frustrating problem for eCommerce stores. Fortunately, a well-thought-out marketing strategy can reduce your shopping cart abandonment rate. Example of cart
Read more from the original source: How to Reduce Cart Abandonment to Drive Sales
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