Mapp
Mapp was evaluated in The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms), Q3 2021… and the results are in! But before we dive into the specifics, let’s take a quick look back in time. In 2019, Mapp acquired the customer analytics platform Webtrekk, and we quickly integrated it into our platform. The acquisition marked a significant milestone in Mapp’s dedicated journey to becoming an insight-led marketing platform with data at the core of every business decision. We decided that analytics can no longer be considered as an after-thought. We set out to disrupt and reshape the traditional flow for CCCMs from: Data Cross-channel Execution Analytics to Data Insights Cross-channel Engagement Our vision proved worthwhile: through our insight-led approach to customer marketing, Mapp has been able to steadily grow both revenue and customer base around the globe, now partnering with companies such as Vivienne Westwood, Freesat, MyToys and Lloyds Banking Group.…
London/Berlin, 10 August 2021 – The Lowell Group is one of Europe’s leading service providers in claims management. The company’s goal is to develop viable solutions for its customers and help them deal with outstanding claims. Lowell operates in the UK, Germany, Austria, Switzerland, Denmark, Norway, Finland, and Sweden. Thanks to their extensive data analysis expertise and unparalleled risk management, the Lowell Group is able to provide customers with expert solutions across all areas of claims management. The Lowell Group has a modern IT infrastructure and relies on automated processes. They were looking to implement a uniform and cross-system solution for evaluating data related to website activity to consolidate it and improve the decision-making process. The goal was to integrate website visitor behavior into a sustainable and analytical data platform. The Group needed to be able to process extensive amounts of data efficiently and without having to put in a…
MarTech platform impresses with record growth in new customer acquisition in the second quarter Increasing demand for data-driven marketing solutions San Diego, 5 August 2021 – Mapp, the international provider of insight-led customer experiences, continues to post record business results. In the second quarter of 2021, Mapp increased new customer acquisition by 62% compared to the same period last year. Additionally, subscription revenue has grown by 16% compared to the same quarter of 2020. The second half of 2021 is also shaping up to become a successful period for Mapp. Mapp is benefiting from increased interest in solutions that put customer insights first, which drive personalized customer experiences, marketing optimizations, and increased efficiency. In the second quarter, renowned customers, including Vivienne Westwood, JYSK, Doves Farm Foods, OPI, Air Charter Service, Whitewater Brands, Varelotteriet, Fårup Sommerland, Yeppon.it, Fackelmann, Rivella, and Lowell, established or significantly expanded their relationship with Mapp. This record…
Q: What’s the similarity between cars and data? A: They should both be cleaned every two-to-three months! A recent report by Intelligent Car Leasing revealed that over a fifth of Brits never clean their cars, resulting in the interiors becoming a breeding ground for bacteria (not great in the middle of a global pandemic) and the exteriors becoming a safety hazard due to dirty windows and mirrors. Not to mention the fact that dirt can wear away paint leading to rust and eventual structural breakdown! The benefits of regularly cleaning your car are clear and the people who do have a regular cleaning routine will go the whole hog – inside and out – rather than taking the bitty approach of windows one day and hoovering the interior the next. Like your car, data is another entity that should be cleaned on (at least) a quarterly basis! But many…
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Forrester recently published The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms), Q3 2021, and Mapp was nominated a Strong Performer, achieving the best scores in 13 categories out of 22, including Product Vision. Read Mapp’s forecast for a deep-dive on what the future of cross-channel campaign marketing will look like and how insight-led customer experiences will play a vital role in the future of multichannel marketing platforms. When thinking about the future of multichannel marketing, the first challenge is the rising costs of customer acquisition. Customer acquisition is becoming more expensive Customer acquisition is getting more difficult and expensive by the day, while budgets are cut left and right – that’s not news to anybody. To quote our CEO Steve Warren in an interview with MarTech Series: “We can predict with a degree of certainty that 2021 will continue to see an overriding focus on marketing efficiency due to incredibly tight budgets.” So, the key…
London/Berlin, 27 July 2021 – Mapp, the international provider of insight-led customer experiences, has announced it has been appointed by the leading manufacturer of high-quality kitchen gadgets and baking tins, Fackelmann, to provide its digital marketing platform Mapp Cloud. From now on, besides the AI-based customer intelligence component Mapp Intelligence also the cross-channel marketing module Mapp Engage will be used. Segments and metrics can now be seamlessly exchanged between the analytics and marketing, enabling a highly personalized, cross-channel customer approach. Fackelmann has been catering to customers’ individual household and kitchen needs with a diverse range of products for more than 100 years. The manufacturer of high-quality kitchen gadgets and bakeware has over 40 business units worldwide, more than a dozen brands and over 12,000 products. At the same time, Fackelmann has a strong focus on digitalization and sustainability. The decision to use the Mapp Cloud was made in order to…
London, 27 July 2021 – Mapp, the international provider of insight-led customer experiences, has announced it has been appointed by Doves Farm Foods, the specialist flour miller and baker, to provide the company’s Customer Data Platform (CDP). This platform will drive its digital communication strategy forward while delivering personalised and targeted customer communications. Doves Farm Foods produces a range of organic flours, ancient grain flour, baking ingredients and biscuits. The company’s products are made for people who care about the about the quality and healthfulness of the food they eat and the world in which we live. Since sowing its first seeds in 1977, Doves Farm continues to be driven by its original mission to make quality organic flour with care, and the result is a range of unique, distinctive and trusted flours. Doves Farm Foods has seen strong growth over the last year due to the pandemic, with customers…
One of the most important challenges that every retailer faces is collecting data and insights. This is essential to deliver relevant communications and experiences to customers. Customers give brands valuable data about their shopping habits: what they buy, whether they shop online or in-store most of the time, what promotions appeal to them. The more relevant the content you are creating, the more likely your customer will pay attention to it and you will be able to convert them. Valuable loyalty program data can not only be used to fuel personalization but also, if the information extraction is done right, provide you with data that your competitors can only dream about. Architecting Loyalty Programs With Data Customers expect relevance and personalization. Combining behavioral, emotional, and demographic data your customers willingly share with you will allow you to learn who they are, how you can meet their needs, and how to…
Monday, July 12th was the day many marketers had been waiting for! Last week Gmail announced the public start for their support of sender logos with BIMI. Details of the press release from Google can be found here. The technology has been tested for over a year now, with a closed group of customers making up the pilot program. Mapp was an early adopter and able to help our customer Josef Witt GmbH to become the first German company to implement BIMI successfully with Gmail using VMC certificates. There are several requirements to display your logo: Senders must authenticate their emails and maintain an enforced DMARC policy. The logo also requires similar measures and a VMC (“verified mark certificate”) of authenticity is required. There are choices of certificate providers for the image and companies, such as DigiCert and Entrust. Mapp is offering a package for that as well! The sender…