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Mapp: Doves Farm Foods Selects Mapp to Provide its Marketing Automation Platform and Deliver Personalisation
Mapp just released another engaging article:
London, 27 July 2021 – Mapp, the international provider of insight-led customer experiences, has announced it has been appointed by Doves Farm Foods, the specialist flour miller and baker, to provide the company’s Customer Data Platform (CDP). This platform will drive its digital communication strategy forward while delivering personalised and targeted customer communications. Doves Farm Foods produces a range of organic flours, ancient grain flour, baking ingredients and biscuits. The company’s products are made for people who care about the about the quality and healthfulness of the food they eat and the world in which we live. Since sowing its first seeds in 1977, Doves Farm continues to be driven by its original mission to make quality organic flour with care, and the result is a range of unique, distinctive and trusted flours. Doves Farm Foods has seen strong growth over the last year due to the pandemic, with customers…
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