Mapp: Insight-led Customer Experiences: What Are They and How Do You Achieve Them?

Mapp just issued a new insightful blog:

Forrester recently published The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms), Q3 2021, and Mapp was nominated a Strong Performer, achieving the best scores in 13 categories out of 22, including Product Vision. Read Mapp’s forecast for a deep-dive on what the future of cross-channel campaign marketing will look like and how insight-led customer experiences will play a vital role in the future of multichannel marketing platforms.     When thinking about the future of multichannel marketing, the first challenge is the rising costs of customer acquisition. Customer acquisition is becoming more expensive Customer acquisition is getting more difficult and expensive by the day, while budgets are cut left and right – that’s not news to anybody. To quote our CEO Steve Warren in an interview with MarTech Series: “We can predict with a degree of certainty that 2021 will continue to see an overriding focus on marketing efficiency due to incredibly tight budgets.” So, the key…

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