Mapp
Understandably, there has been plenty of confusion and angst in the marketing community relating to Apple’s announcement of new privacy features in iOS 15, following WWDC. This is probably the moment when our industry makes it into the zeitgeist, and perhaps not for reasons you might be hoping. Users suddenly realize what is really happening when they read an email… Actually, it’s good news! Consumers are becoming much more aware of the value of their attention and how much they give away when they interact with marketing on the internet, in whatever form. We believe that all users should have a choice on what they see, what data they expose, and who gets to see it. The initial responses to Apple’s announcement seemed to suggest that email was dead, again (how many times has it died already?). But now that the dust is settling, we see that it is a…
Berlin, 15 July 2021 – Mapp, the international provider of insight-led customer experiences, and Spryker, the fastest-growing e-commerce platform for global enterprises, have agreed on a partnership. Joint customers will benefit from the modular Spryker Cloud Commerce OS platform as well as latest generation e-commerce functionalities, combined with the capabilities of the Mapp Cloud digital marketing platform. The combined offer is aimed at both medium-sized companies, marketplaces in the enterprise segment and unified commerce platforms. The partnership will be of particular interest to CMOs and digital and online managers who want to realize e-commerce and marketing on the basis of the latest technology platforms. The Spryker Cloud Commerce OS supports B2B and B2C organizations to launch successful API-based and headless e-commerce projects, while the Mapp Cloud stands for simple and effective implementation of marketing initiatives. Alexander Graf, Co-Founder and Co-CEO of Spryker Systems comments: “For us, it is central to…
Interview with Manju; Manjunatha KG, Founder & CEO Kenscio Digital Marketing is a leading technology-driven digital marketing products and services company with its corporate office in Bengaluru and sales offices in Mumbai and Gurugram. The offices are extended to the United Kingdom, the US, and Canada. The company was started in 2009 as an email service provider and is now a full-fledged 360-degree digital marketing services company working with businesses and enterprises across the globe. Kenscio believes in customer-centric, yet data-driven marketing. Kenscio and Mapp have been partnering for over ten years. I spoke to Manjunatha KG, Founder and CEO of Kenscio, to recap some of the greatest achievements, discuss the latest trends and give you a sneak peek of what is in the pipeline! Manju, you have been a valued Mapp partner for over 10 years now. Why did you start working with Mapp? Kenscio was looking for…
Using customer data to fuel and improve your marketing is nothing new. The most successful companies have been doing it for years, knowing that it is critical to their success. So why are so many businesses still not reaping the full benefits of their data? How to harness the power of your data Decisions in marketing need to be powered by analytics and insights. But to make this work, you need to be sure that your data is accurate, accessible, and actionable. If you don’t trust your data, then you’ll never be comfortable letting it run your marketing campaigns. As your data pours in from many different sources, it’s vital to manage all that information in an efficient way. And to be efficient, you’re going to need help from some tech. Enter the CDP. “Customer data platforms consolidate and integrate data from multiple heterogeneous sources into a single, trusted repository that…
San Diego, 1 July 2021 – Whitewater Brands chose Mapp, the international provider of insight-led customer experience, for its omnichannel activities. The company is a leading manufacturer, marketer and distributor of essential supplies and equipment to the automotive collision and mechanical repair industries. Some of their well-known brands include Auto Body Toolmart, Collision Services, as well as Sid Savage Auto Dealer Supply. After outgrowing their previous vendor, Whitewater Brands was looking for a partner that could go beyond just email marketing and help to develop their cross-channel capabilities. Without any data analytics or customer insight tools, they were unable to build a holistic view of customers across their brand portfolio. They were also previously using third-party vendors for advanced personalization and dynamic content, which led to unconnected and siloed systems. By choosing Mapp as their omnichannel partner, Whitewater Brands is now able to connect the dots and unify all datasets…
Let’s face it… In today’s marketing landscape, offline marketing gets a bad rep. It’s often seen as an outdated option with limited data and reporting capabilities. Direct mail is no exception to this rule. As one of the oldest forms of marketing, it’s often written off by marketers for this very reason. As a whole, direct mail truly has lagged behind the rest of the marketing industry in terms of targeting, personalization, and proof of ROI. But direct mail’s lack of priority status in media plans is about to change. In fact, the true data-driven players are already using direct mail in new and innovative ways. The big driver of change? QR codes. What is a QR code? It seems like QR codes are absolutely everywhere these days. Posters, billboards, restaurant tables, business cards…even in the sky! It’s no wonder they’re becoming more popular. We’ve all seen them before. But…
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London, 29 June 2021 – The Danish Lottery Varelotteriet relies for its ticket sale on Ambition and Mapp, the international provider of insight-led customer experiences. Established in 1887, Varelotteriet is one of Denmark’s oldest lotteries, running multiple draws each month. Their customers continue to spend large amounts with Varelotteriet annually, purchasing a vast number of tickets. The majority of all ticket sales are distributed back to players and all profits go to charitable, social, and humanitarian purposes in agreement with the Ministry of Justice. Historically, lottery ticket sales have taken place across a variety of Danish shops and retailers – from kiosks and supermarkets to paint shops, bakers, and bookstores. Although it is now possible to purchase lottery tickets online, over half of the ticket sales still take place in physical shops. Therefore, performance in the retail sales channel is strategically very important. The main challenge for Varelotteriet was finding…
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Personalization is a huge challenge for marketers today. Most of us are collecting data on our prospects and customers, but the problem is that there is so much of it and it’s all stored in different systems. This creates a big headache when it comes time to create that super relevant email content. Gartner even stated that 80% of marketers will abandon personalization by 2025 because of these difficulties. But you don’t have to be one of them! Personalization is still one of the best ways to squeeze more ROI out of your email program. In a survey conducted by Mailcharts of 500 retail brands’ emails, only 1.5% of those had personalization in the subject line. That is dismal, especially considering that subject line personalization is just the bare minimum of what you can and should be doing with personalization. To really get the most out of your personalization efforts,…