Mapp: Everything from a Single Source: Fackelmann Selects Mapp Cloud

Mapp just issued a engaging blogpost:

London/Berlin, 27 July 2021 – Mapp, the international provider of insight-led customer experiences, has announced it has been appointed by the leading manufacturer of high-quality kitchen gadgets and baking tins, Fackelmann, to provide its digital marketing platform Mapp Cloud. From now on, besides the AI-based customer intelligence component Mapp Intelligence also the cross-channel marketing module Mapp Engage will be used. Segments and metrics can now be seamlessly exchanged between the analytics and marketing, enabling a highly personalized, cross-channel customer approach. Fackelmann has been catering to customers’ individual household and kitchen needs with a diverse range of products for more than 100 years. The manufacturer of high-quality kitchen gadgets and bakeware has over 40 business units worldwide, more than a dozen brands and over 12,000 products. At the same time, Fackelmann has a strong focus on digitalization and sustainability. The decision to use the Mapp Cloud was made in order to…

Read more here: Everything from a Single Source: Fackelmann Selects Mapp Cloud

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