Mapp
August 19, 5.30-8pm Love a bit of alfresco dining as much as you love catching up with fellow eCommerce aficionados? We’ve got the event for you. Enjoy some of the best views of the river London has to offer whilst savouring the BBQ Club’s menu together with your peers from eCommerce brands. We’ve teamed up with Fresh Relevance and reserved a private rooftop terrace for this exclusive industry event, where you can catch up on what’s been happening with other businesses in the industry and share your own experiences over steaks and sauvignon. Book your space now to join the BBQ fun with your industry peers. Registration has now closed. You can see information on this event here. The post The eCommerce Supper Club appeared first on Mapp Cloud.
October 21 #MarTechFest Global is back for 2021 bringing you all things marketing technology in a bigger and better way than ever… While we loved seeing all you martech enthusiasts at our virtual events over the past 18 months, we’re pumped to be back in-person and doing what we do best. We’ve taken residence at London’s most exciting new venue MAGAZINE and have lined up epic speakers, excellent street food, entertainment, education, experiences and more to welcome back the ultimate anti-conference. So rally the troops because tickets are on sale now. Registration has now closed. You can see more information on this event here. The post #MarTechFest Global 2021 appeared first on Mapp Cloud.
October 21 Discover how to thrive in the rapidly evolving digital world at our Digital Marketing Summit, which finally returns to the Emirates Stadium this October. Join us for a jam-packed day of 1-2-1 meetings, networking, and presentations from expert speakers on the latest trends in search, email, CRM, video, content, performance marketing, and more. The summit is a great day out for those in the B2B, not-for-profit, retail & eCommerce, travel & leisure, and financial services industries who are looking for solutions to their digital projects and challenges. In sync with the presentations, Figaro Digital will create a bespoke meeting agenda for you based on your business requirements. Registration has now closed. You can see more information on this event here. The post Figaro Digital Marketing Summit 2021 appeared first on Mapp Cloud.
October 13-14 eMarketer’s report in May 2020 found that UK retail eCommerce sales will account for 27.5% of total retail sales this year, and that proportion will approach one-third by 2024. IRX & eDX is here to provide the retail industry with knowledge, insight, inspiration and connections to ensure you are one step ahead of your competition and can thrive in the new digital world. Registration has now closed. You can see more information on this event here. The post Internet Retailing Expo (IRX) 2021 appeared first on Mapp Cloud.
September 14-15 YMS is the world’s leading B2B youth marketing event. Curated to bring the youth marketing world together, attracting senior-level marketers from the biggest, most disruptive brands on the planet to the most innovative, emerging start-up. YMS is where the future of youth marketing is decided. Registration has now closed. You can see more information on this event here. The post Youth Marketing Strategy (YMS) London 2021 appeared first on Mapp Cloud.
July 7, 10am (BST) Consumer facing brands are at the forefront of customer experience, in fact they are customer obsessed. And with the UK consumer spending rising above pre-pandemic levels for the first time in 2021, they are clearly doing something right. So, what can we learn from these brands about how to deliver a meaningful customer experience to drive purchases and user engagement? Come along to this session to find out how Mapp has already helped many successful brands such as Vivienne Westwood, Argos, The Entertainer, PepsiCo, Dolce & Gabbana, Lloyds Banking Group, Geox and many more, to turbo-charge their strategies. Key Takeaways: A deep dive on what consumer facing brands are doing well, with actionable tips and tricks What strategy improvements have proven to deliver the most success? How to create a tailored, insight-led customer experience at scale How customer obsession can lead to deeper insights, and how to feed these into your CDP Registration has now closed. You can…
July 6th-8th, 2021 Throughout the pandemic we have regularly engaged with our customers and stakeholder base to do what’s right. Whilst it has undoubtedly been a tough year for many, online sales have surged and the change in the way consumers buy is here to stay. With in-person events still some months away, we are delighted to bring you the IRX Engage Summit. Packed with big-name speakers, fascinating panel discussions, and practical workshops, the digital event has something for everyone. Whatever your role in the business, you need to find out how eCommerce affects you, what you should do to embrace it, ensure you are one step ahead of your competitors and thrive in the digital world. Registration and further info: Please click here to register for this event The post IRX Engage Summit appeared first on Mapp Cloud.
London/Berlin, 17 August 2021 – Mapp, the international provider of insight-led customer experiences, and Shopgate, mobile commerce pioneer and leading retail solutions provider, today announced they have entered into a partnership. The partnership offers retailers a combination of brick-and-mortar and digital eCommerce solutions, with access to the full capabilities of the Mapp Cloud digital marketing platform and includes Shopgate’s ready-to-use omnichannel suite, retail.red. Stationary retail has become faster-paced, but also more complex since the pandemic. This has prompted many retailers to accelerate their digital business models and realign their digital marketing. A large proportion of retailers have embarked on an omnichannel journey in recent years, resulting in additional online sales. According to a recent GfK study, European omnichannel retailers grew by 60% in 2020/2021, whereas pure online retailers grew by only 36%. Therefore, intelligent stationary solutions are essential to both support digital processes and enable links with online activities. Such…
London/San Diego, 16 August 2021 – Mapp, the international provider of insight-led customer experiences, today announced that its Mapp Cloud platform has been selected as the winner of the “Best Enterprise Marketing Automation Platform” award in the fourth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today. Mapp Cloud combines data with artificial intelligence (AI) to generate actionable insights that let brands connect with consumers along their journey. It’s an enterprise-level customer engagement platform without the enterprise-level cost. Through the Mapp Cloud platform, a brand can realign its online strategy and combine customer data from all touchpoints to develop a richer, more holistic view of its customers, and easily actionable insight-led engagement at scale. This reduces abandonment and churn, helps brands acquire more customers, while also extracting…
San Diego, 12 August 2021 – Mapp, the international provider of insight-led customer experiences, has been named a Strong Performer in “The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms), Q3 2021” report. The Forrester Wave report identified and evaluated the 13 most significant providers in cross-channel campaign management based on 30 criteria. Mapp Cloud scored the highest possible in 13 categories including descriptive analytics. The report also noted that it differentiates with, AI-driven planning and orchestration, comprehensive measurement, and optimization capabilities. The MarTech company has rolled out CCCM functionalities across its entire install base, enabling marketers to raise their game with customer insights. The Mapp Cloud customer experience platform provides robust and easy-to-use insights to help tailor marketing activities and drive better business results. Mapp’s unique data-first approach based on a Customer Data Platform (CDP) provides a unified customer view, fueling both analytics and cross-channel marketing. Mapp’s customers benefit from…