Mapp: Mapp Ranked as a “Strong Performer” in the Forrester Wave 2021

Mapp just published a brilliant write-up:

Mapp was evaluated in The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms), Q3 2021… and the results are in! But before we dive into the specifics, let’s take a quick look back in time. In 2019, Mapp acquired the customer analytics platform Webtrekk, and we quickly integrated it into our platform. The acquisition marked a significant milestone in Mapp’s dedicated journey to becoming an insight-led marketing platform with data at the core of every business decision. We decided that analytics can no longer be considered as an after-thought. We set out to disrupt and reshape the traditional flow for CCCMs from: Data Cross-channel Execution  Analytics to Data Insights  Cross-channel Engagement Our vision proved worthwhile: through our insight-led approach to customer marketing, Mapp has been able to steadily grow both revenue and customer base around the globe, now partnering with companies such as Vivienne Westwood, Freesat, MyToys and Lloyds Banking Group.…

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