Mapp: Gmail Formally Launches Display of Sender Logos with BIMI

Mapp just published a interesting blog:

Monday, July 12th was the day many marketers had been waiting for! Last week Gmail announced the public start for their support of sender logos with BIMI. Details of the press release from Google can be found here. The technology has been tested for over a year now, with a closed group of customers making up the pilot program.  Mapp was an early adopter and able to help our customer Josef Witt GmbH to become the first German company to implement BIMI successfully with Gmail using VMC certificates. There are several requirements to display your logo:  Senders must authenticate their emails and maintain an enforced DMARC policy.  The logo also requires similar measures and a VMC (“verified mark certificate”) of authenticity is required. There are choices of certificate providers for the image and companies, such as DigiCert and Entrust. Mapp is offering a package for that as well!  The sender…

Read more here: Gmail Formally Launches Display of Sender Logos with BIMI

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