Top Deliverability’s Blog
Mapp: Why you should clean your database every quarter (at least)
Mapp just published a engaging article:
Q: What’s the similarity between cars and data? A: They should both be cleaned every two-to-three months! A recent report by Intelligent Car Leasing revealed that over a fifth of Brits never clean their cars, resulting in the interiors becoming a breeding ground for bacteria (not great in the middle of a global pandemic) and the exteriors becoming a safety hazard due to dirty windows and mirrors. Not to mention the fact that dirt can wear away paint leading to rust and eventual structural breakdown! The benefits of regularly cleaning your car are clear and the people who do have a regular cleaning routine will go the whole hog – inside and out – rather than taking the bitty approach of windows one day and hoovering the interior the next. Like your car, data is another entity that should be cleaned on (at least) a quarterly basis! But many…
Continued here: Why you should clean your database every quarter (at least)
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