HubSpot
In the marketing industry, you’ve likely heard the term “market share” from time to time, but what does it mean? Why is it necessary, and how is it calculated? As marketers, it’s important to understand market share so you know how your company ranks against competitors and can develop new marketing strategies to reach more potential customers. In this post, we’ll outline what market share is, how to calculate it, give real-life examples, and explain how you can increase yours. What is market share? Market Share Formula Relative Market Share Relative Market Share Formula Market Share Examples How to Expand Your Market Share Understand Your Market Share to Increase Business Success Suppose consumers buy 100 T-shirts, and 70 are from Company A, 25 from Company B, and 5 from Company C. In that case, Company A owns a market share of 70% and is the leading industry competitor. Market share
With more than 2 billion monthly users, YouTube can help businesses reach a huge audience. To use the platform as an efficient marketing tool, you’ll need to stay current on the latest YouTube ad specs. Wondering how you should format your ads? In this post, we’ll explore the requirements for YouTube advertisements by covering the following. What are YouTube Ads? The Types of YouTube Ads How to Make the Most Out of YouTube Ads Youtube is the second most active social media platform in the world, according to DataReportal’s global social media statistics. Creating ads specifically for this platform can help you meet your current marketing goals. Before you create your first ad, you’ll need to create an account (if you don’t already have one). Then, you’ll choose which type of advertisement you want. YouTube ads have a variety of different formatting requirements. Ad formats are determined by the advertiser
We’ve entered the era of purpose. 70% of employees believe it’s important to work for a business with a clear sense of purpose. And, 54% of consumers have reduced or stopped purchasing from organisations they think missed the mark on environmental or social issues. Additional, countless data points in our most recent State of Consumer Trends Report highlight how having a solid purpose or mission will win over today’s audiences and enable you to stand out against competitors. The last two and a half years have brought into focus what it means to be a purpose-driven company. The global pandemic disrupted supply chains and highlighted rising inequalities. The ongoing threat of climate change shifted market dynamics and investor expectations, leaving businesses realising they must act. Not to mention, the Great Resignation/Reflection proved that employees are increasingly seeking value and purpose at work. There’s no question that driving value for stakeholders, society, and the planet is
Marketers and third-party cookies — can you name a better combo? A few years ago, you really couldn’t. But with Google phasing out third-party cookies in 2024, marketers are busy searching for new strategies to collect user data. While 2024 might seem far down the road, over half of marketers say their company is already exploring alternative targeting solutions. And that isn’t surprising, because 85% of marketers say their marketing activities are reliant on third-party cookies to some degree, and 77% say Google phasing out third-party cookies will make marketing more difficult for them. So let’s look into exactly which solutions marketers are turning towards as a replacement for third-party cookies and the unexpected impact it has on marketing budgets. Which Third-Party Targeting Alternatives Are Marketers Exploring Of the 54% of marketers who say their company is exploring alternative targeting solutions, more than half are looking into using social media for
When it comes to marketing, almost nothing is more important than having high-quality data on your target audience. So it’s no surprise that data privacy changes limiting marketers’ visibility into what their customers are up to is a huge threat. But what if I told you data privacy changes are actually having a positive impact on marketers? I get it – you’re probably used to hearing about how the loss of third-party cookies, GDPR, and iOS privacy changes spell certain doom for the marketing industry – but our survey shows that isn’t true. Out of over 1,000 marketers impacted by data privacy changes, 32% say they’ve had a positive impact on their marketing strategy over the past year, while just 10% say privacy changes had a negative effect. At the same time, 58% of marketers report a neutral impact, which is understandable since Google’s changes are now delayed till 2024
What makes a blog post bad? The most pervasive problem we find is poor flow. The post jumps from one idea to the next or the post reads like a stream of consciousness – except it’s not a stylistic choice. One way to prevent this is by creating an outline for your blog post. Below is my method for outlining posts and organizing my thoughts to create a cohesive, logical piece. Table of Contents How to Write a Blog Post Outline Outlining Tips from HubSpot Bloggers Blog Post Outline Example 1. Write down as many distinct takeaways from the article as you can. Start with a brain dump. Write down all the things you want your readers to get out of the article. These won’t always be the main sections of your article – it’s just all the things you want your readers to know by the end of reading your
The creator economy has seen exceptional growth over the last few years and will only grow more in the future. So, what does that mean for brands, and how can marketers leverage this booming economy? To answer this question, I spoke to a couple of HubSpot’s marketing experts and researched the creator economy’s size, growth, and the changes we can expect down the line. Here’s everything marketers need to know, starting with how the creator economy has grown over time. How the Creator Economy Has Grown Over the Years The exact size of the creator economy can vary, depending on who you ask. While statistics show 50 million people are contributing to the creator economy, a recent report by Linktree said there are about 200 million people as of 2022. One reason for the discrepancy could be how the numbers are calculated. For example, there may only be 50 million
56% of surveyed consumers have made a purchase from a company after reading their blog and 10% of marketers who use blogging say it generates the biggest return on investment. If you’re writing a blog for a business, those stats make blog SEO a pretty big deal. Even if you’re blogging just for fun, SEO can help you boost your message and connect with more engaged readers. But what is blog SEO? And how can you optimize your blog for search engines? Get ready for an in-depth exploration into the world of keywords, backlinks, and content optimization. Start reading, or click a topic below to jump to the section you’re looking for: What is blog SEO? Blog SEO is the practice of creating and updating a blog to improve search engine rankings. This approach usually includes keyword research, link building, image optimization, and content writing. When you optimize your web
Promoting a local business isn’t easy these days. Whether it’s because of oversaturation or complicated search engine algorithms, it’s all too easy to feel like no one will find your business in the local search results. Luckily, using business directory websites is an easy way to improve your local SEO. All you have to do is list your business in online business directories such as Yellow Pages, Manta, and more. This is called building citations, and it’s a critical piece of a local marketing strategy. Today, Google is inserting itself between consumer and local business websites much more often. For proof, you need to look no further than Google My Business, Accelerated Mobile Pages (AMP), featured snippets, and most importantly, local packs. By building citations, you can make sure that you appear in these local packs when people look for businesses like yours in their area. Business directories may seem
Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Will anyone even want it? Probably not. Whether you’re launching something huge, something small, or you’re updating a current offering, you’ll want to start your preparation well in advance of the launch date with a product launch checklist. Because there are so many moving parts in this process, bringing your product to market can be intimidating and tricky. To help you, we’ve come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. 1. Learn about your customer. Whether you call it “market research,” or “customer development” it’s key to learn about what drives your customer. Identifying their goals, motivations, and pain points could lead you to developing and marketing a valuable solution. You don’t need