HubSpot
This post is a part of The Crisis of Disconnection, a thought leadership series examining the latest research and insights to uncover how businesses can meet their growth goals, even amidst unprecedented changes to the way we work. Despite our hyperconnected world, reaching customers and target audiences has never been harder. And, as we continue to see a shifting economy, evolving platforms, and constantly changing audience preferences, unless we take action the Crisis of Disconnection will only grow in 2023. In this blog series, we’ve brought you up to speed on the Crisis of Disconnection, while outlining how the growth challenges ahead for your business won’t be your average walk in the park. Now, with the daunting stuff behind us, let’s turn our attention toward the light at the end of the tunnel. If you’ve been following along, we’re glad you’re back. If you’re just joining us now, we’re glad you’re
Influencer marketing has become more integral to marketing campaigns as brands try to reach audiences on platforms geared toward community building and creating content than companies. When you think of influencer marketing, you probably think of influencers with large followings collaborating with brands; however, smaller influencers (also called micro-influencers) are gaining traction among marketers. HubSpot recently surveyed 1,200 global marketers and found that 64% of marketers listed micro-influencers among the creators they worked with throughout 2022. 53% of marketers said they plan on working with micro-influencers in 2023. So, why are marketers shifting their focus toward micro-influencers, and should you do the same? To answer these questions, here are four data-driven reasons to work with micro-influencers on your next campaign. What are micro-influencers? Our survey defined micro-influencers as creators and influencers with a follower/subscriber count ranging from 10,000 to 99,999. Micro-influencers are very well known within their niche and have
Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt. Because marketing is always evolving, your marketing playbook should, too. But if your strategy looks the same as years prior, it’s time to do some housekeeping. Here, we’ll cover five marketing trends that are losing steam and how marketers can respond. 1. Celebrity endorsements on social media. Have you ever seen a sponsored post from a celebrity on social media and thought, “Do they really use that?” For example, Beyond Meat’s collaboration with media personality Kim Kardashian became a viral moment in 2022, but for all the wrong reasons. After releasing a promotional video of Kardashian sampling its vegan products, viewers were quick to accuse Kardashian of “fake chewing,” leading many to question the authenticity of her endorsement. The problem is not that Kim K is clearly not a fan of
Nano-influencers and micro-influencers — which are content creators and key opinion leaders (KOLs) with smaller audiences ranging from 10,000 to 75,000 followers — often slip under the radar. However, despite a smaller following, their conversion rates stack up against celebrities and those with bigger audiences. In fact, according to Forbes, micro-influencers drive 60% higher campaign engagement rates than their macro-influencer counterparts. You can dramatically increase revenue with the right strategy behind your micro and nano-influencer marketing plan. Here’s what you need to know. What is influencer marketing? Influencer marketing is the practice of brands collaborating with influencers. Influencers are social media superstars, trendsetters, tastemakers, and knowledge leaders with sizable and highly engaged networks of followers on social media. Accessing influencers is a powerful marketing tool to boost brand awareness, send qualified traffic to your website, and impact purchasing decisions through product placements and endorsements on social media. Influencers can be anything from
As a marketer, you know digital content like blogs, videos, and social media are integral to your marketing strategy, but figuring out the frequency you should post digital content can be tricky. Fortunately, HubSpot surveyed over 1,200 marketers to determine how often you should publish content across various channels. Here’s what you need to know. How often do marketers publish content? Our survey found that 34% of marketers publish content multiple times a week, and 33% publish content once a day. Only 13% reported publishing content multiple times a day, 10% said weekly, 6% said multiple times per month, and 4% said once a month or less. But which posting frequency is the most effective? Well, most marketers (35%) who publish once daily described their 2022 marketing strategy as effective. Interestingly, we found that 33% of the marketers who publish multiple times a week said their marketing strategy was effective
Effective email and newsletter marketing is crucial for a nonprofit organization’s (NPO) success. With scarce resources, limited staffing, and divided leadership attention, investing in marketing efforts can often take a backseat to more urgent matters. Luckily, email marketing is both cost-effective and less time-consuming than other NPO marketing strategies. Regularly sent out, well-crafted newsletters can give your nonprofit authority while also helping you stay at the forefront of your donors’ minds. By reading this post, you will discover how your nonprofit can stay connected with donors and attract exciting new prospects through personalized and meaningful email marketing. Table of Contents Why does email work for nonprofits? Email Marketing Best Practices For Nonprofits How to Write an Amazing Nonprofit Newsletter Examples of Nonprofit Fundraising Emails Free Email Marketing Software for Nonprofits Why does email work for nonprofits? Studies show that email continues to offer the highest return on investment (ROI) of
Instagram Reels generate 43.5% more engagement than Instagram videos on average. So if you’re looking to give your content a boost, it’s time to make the switch. But there’s a catch. It’s impossible to deliver engaging Reels daily. You may run out of time or ideas. Scheduling Instagram Reels is a great solution to keep up with posting every day. Read the full post to learn how to schedule IG Reels. Table of Contents The Benefits of Scheduling Instagram Reels How to Schedule Instagram Reels With Creator Studio by Meta How to Schedule Instagram Reels With Other Tools Best Apps for Scheduling Instagram Reels Gain More Engagement With Instagram Reels Scheduling The Benefits of Scheduling Instagram Reels Still not convinced that you should schedule your reels? Here are six major benefits of planning ahead. 1. Posting at the right time garners more engagement. The best time to post Reels is
Meta tags can be used to increase the visibility of a website on search engines, so they’re undeniably important for SEO. On the other hand, they can negatively affect your website’s SEO ranking if written improperly. Let’s discover what meta tags are, why they matter for SEO, and how to use them correctly to reap the benefits. What are meta tags? Meta-tags are snippets of HTML code capable of being crawled by search engine robots such as Google. They are influential in determining the visibility of a web page on the SERPs. Meta tags are added to the … …. Full list of Meta Tags But there are still many more meta-tags. We offer you a complete list of key meta-tags for your SEO strategy: Title Tags, to name your page on search engines Meta Description Tags, to describe your page on search engines Robots Meta Tags, to index or
Productivity is on the minds of almost every marketer, but what is productivity? How do you know if your idea of productivity aligns with that of your company or teams? Why is it necessary, and what can you do to be more productive? In this article, we’re going to explore productivity, what it means, and why you should care. What is productivity? How to be More Productive Why Productivity is Important Productivity Examples What is productivity? Dictionary.com defines productivity as “the quality, state, or fact of being able to generate, create, enhance, or bring forth goods and services.” In an economic context, the meaning is similar — it’s essentially a measure of the output of goods and services available for monetary exchange. However, productivity can mean something different when applied to our personal and professional lives. According to Friday.app, a productivity management tool, productivity is how efficiently you can consistently
WordPress is known for being one of the most popular content management system (CMS) software options available to date. One of the main reasons for this is that WordPress is easy to use and meets the needs of almost any type of website and business. Installing the CMS is a simple process that only takes about five minutes. But if you’re new to the software, installing WordPress may seem daunting. That’s why we’ve created this guide to take you through the installation process step-by-step so you can quickly get your website up and running. See four common WordPress installation methods below. 3 Steps to Prepare You to Install WordPress Before you get started with the installation process, you’ll need to tackle these three simple tasks. These steps will help speed up the installation process and ensure you are completely ready to go. 1. Obtain web server access. You’ll need to